Brand Tone

Warm & Welcoming (Aloha Spirit), Celebratory & Joyful, Respectful & Cultural, Trustworthy & Experienced, Helpful & Customer-Focused

Brand Values

• •Quality
• •Tradition & Heritage
• •Customer Satisfaction (Sharing Smiles)
• •Aloha Spirit
• •Accessibility & Reach
• •'Ohana (Family)

Best Practices

• •Embrace "Aloha" Authentically: Consistently weave in themes of warmth, welcome, love, and respect. This isn't just a word, but a feeling to convey in all communications. Describe the *experience* of giving and receiving a lei.
• •Focus on Celebrations & Emotions: Connect leis to the joy, pride, and love felt during life's significant moments. Use evocative language that taps into these positive emotions.
• •Highlight Heritage and Trust: Subtly remind customers of the long-standing reputation of Beretania Florist and the multi-generational commitment to quality and service. This builds confidence.
• •Be Visually Descriptive: Leis are beautiful. Use rich, sensory language to describe the colors, textures, and craftsmanship of the leis, helping customers visualize the product and its beauty.
• •Maintain a Helpful and Caring Voice: Ensure that all copy, from product descriptions to customer service interactions, is friendly, approachable, and focused on helping the customer find the perfect expression of their feelings through flowers and leis.

Social Perception

Highly Reputable & Trusted, Authentic Purveyor of Hawaiian Culture, Provider of Joy and Celebration, Reliable for Important Occasions, Good Value (despite rising costs)

Copy Examples

• •Headline: Share the Warmth of Aloha, Wherever They Are. Body: From Honolulu to your doorstep, our fresh, handcrafted leis carry the spirit of Hawaii. Send a beautiful tradition for their graduation, wedding, or just because. Celebrate life's moments with a touch of island magic. Order today for nationwide shipping!
• •Headline: Four Generations of Aloha, Woven into Every Lei. Body: Since 1937, our family at Beretania Florist has been sharing smiles through the beauty of flowers. Hawaii Lei Stand continues this tradition, bringing handcrafted leis, rich in heritage and made with love, to your special occasions. Experience the legacy.
• •Headline: Make Their Milestone Unforgettable. Body: A graduation. A wedding. A cherished anniversary. Some moments deserve more than just a gift; they deserve a symbol of joy and aloha. Our vibrant, fresh leis are handcrafted to make their special day even brighter. Find the perfect lei to say "Congratulations!" or "I love you."
• •Headline: The Heart of Hawaii, Delivered. Body: Can't be there in person? Send a hug from the islands. Our stunning leis arrive fresh and beautiful, a tangible piece of Hawaiian aloha for your loved ones across the miles. Easy online ordering, guaranteed freshness.
• •Headline: More Than Flowers, It's a Feeling. Body: The gentle fragrance, the vibrant colors, the soft touch – a Hawaiian lei is an experience. It's the warmth of 'ohana, the joy of celebration, the spirit of aloha. Share this beautiful feeling with our authentic, handcrafted leis.