Tono de Marca

aspirational, confident, and community-focused

Valores de Marca

• •Community
• •Passion
• •Style & Functionality
• •Freedom
• •Quality

Mejores Prácticas

• •Always Emphasize "The Crew": Consistently use inclusive, community-based language like "The Crew," "Family," "Join Us," and "Rider." This reinforces the core brand value of belonging.
• •Speak the Rider's Language: Use a confident, direct, and slightly edgy tone. Write from the perspective of a fellow rider, not a corporation. Use words like "throttle," "asphalt," "ride," and "journey" to create an authentic voice.
• •Balance Style and Safety in Messaging: For every product, highlight both its aesthetic appeal and its protective features. Frame safety not as a limitation, but as an enabler of freedom and confidence. For example, "Protection that lets you push your limits."
• •Use Aspirational and Evocative Language: Focus on the feeling and the lifestyle. Use powerful words that evoke emotions of freedom, adventure, and identity rather than just listing product features.
• •Maintain Visual and Textual Consistency: Ensure the tone of the copy always matches the dark, modern, and clean aesthetic of the brand's visuals. The words should feel like they belong to the images of urban riders and sleek motorcycles.

Percepción Social

Largely positive, perceived as cool, stylish, and authentic among its target niche. Valued for its community-centric messaging, premium quality, and the dual purpose of its gear (style and safety). No significant negative sentiment.

Ejemplos de Copy

• •Your ride doesn't end when you park the bike. Our new BÆR Armored Hoodie is engineered for the street and designed for your life. All the protection you need, with a style that never quits. This isn't just gear; it's your second skin. #Havnberg #RideInStyle #MotorcycleGear
• •Some call it a hobby. We call it a way of life. At HAVNBERG, we're more than a brand—we're a crew. A family united by the throttle. Ready to join us? Tap to explore the gear that brings us together. #HavnbergCrew #JoinTheCrew #MotorcycleCommunity
• •Subject: Freedom Awaits, [Customer Name]. The city is your playground, and the open road is calling. Don't just answer the call—command it. Our latest collection is built to give you the confidence to go anywhere, anytime. Gear up and redefine your journey. #Havnberg #FeelTheFreedom
• •Safety, but make it stealth. Our FÆLL Armored Hoodie offers full Aramid protection without the bulk. Look good, feel secure, ride longer. #UrbanRiding #Havnberg #MotorcycleProtection
• •We hit the streets with the crew to capture what it's all about: brotherhood, bikes, and the pursuit of the next adventure. This is what we live for. Everyone in this video is protected by HAVNBERG gear. Because freedom feels better when you're safe. #Havnberg #MotorcycleLifestyle #Rideout