Brand Tone

Trustworthy and Reliable, Traditional and Heritage-Focused, Quality-Oriented and Discerning, Customer-Centric and Approachable, Professional yet Personal

Brand Values

• •Quality
• •Tradition & Heritage
• •Customer Service
• •Trust
• •Continuity
• •Passion for Products

Best Practices

• •Embrace Heritage, Write with Warmth: Always allude to the brand's long history (since 1901) to build trust, but balance this with a warm, approachable, and personal voice that reflects the current family-run aspect.
• •Focus on Quality and Craftsmanship: Use descriptive language that highlights the quality of materials, the elegance of designs, and the reputation of the brands stocked. Avoid overly trendy or casual slang.
• •Maintain a Professional and Trustworthy Voice: Ensure all communications are grammatically correct, clear, and provide accurate information. This reinforces reliability.
• •Be Customer-Centric in All Communications: Frame copy around customer benefits (e.g., creating beautiful homes, finding perfect gifts, cherishing moments). Make it easy for them to seek help, reflecting the "open to ideas and requests" value.
• •Develop a Style Guide: Create a simple internal style guide that outlines key brand messages, preferred terminology (e.g., "fine china" vs. "dishes"), and the desired tone adjectives (e.g., trustworthy, elegant, approachable, traditional, personal). This will help ensure consistency across all written content, even if different people are writing it.

Social Perception

A reputable source for quality homeware and gifts. Reliable, offering good customer service and prompt delivery. A company with a long, trustworthy history. User-friendly in its online shopping experience.

Copy Examples

• •Headline: Cherish Every Moment. Discover Timeless Tableware at Havens. Body: Since 1901, Havens has been bringing families together with beautifully crafted china, sparkling crystal, and elegant homeware. Continue the tradition in your home. Explore our curated collections today. (Tone: Heritage-focused, Quality-Oriented)
• •Headline: The Art of Gifting, Perfected. Body: Find exquisite gifts that speak volumes. From renowned brands like Wedgwood to unique treasures, Havens offers a personal touch for every occasion. Let our passion for beautiful things inspire your next perfect present. (Tone: Discerning, Customer-Centric)
• •Headline: Your Table, Beautifully Set. Trust Havens for Quality That Lasts. Body: Experience the Havens difference: exceptional quality, timeless design, and the personal service you deserve. We're dedicated to helping you create a home you love, one beautiful piece at a time. Questions? Our friendly team is here to help! (Tone: Trustworthy, Approachable)
• •Headline: Continuing a Legacy of Elegance. Body: Now under new family ownership with a shared passion for quality and heritage, Havens remains your trusted source for the finest homeware. Explore classic designs and new inspirations, all chosen with care. (Tone: Traditional, Professional yet Personal)
• •Headline: More Than Just Homeware, It's a Haven of Taste. Body: At Havens, we believe in the beauty of everyday moments. Elevate your home with our handpicked selection of fine china, glassware, and cutlery. Quality craftsmanship, enduring style, and a commitment to your satisfaction. (Tone: Quality-Oriented, Trustworthy)