Brand Tone

approachable, chic, and friendly

Brand Values

• •Quality and Style
• •Customer Commitment
• •Fashion Expertise
• •Inclusivity
• •Personal Touch

Best Practices

• •Maintain a Friendly and Approachable Voice: Always write as if you're talking to a friend about fashion. Use welcoming language and expressions.
• •Emphasize 'Fun' and 'Gorgeous' Fashion: Consistently use descriptive words that reflect the brand's commitment to providing beautiful and enjoyable clothing.
• •Incorporate the 'LA-Sourced' Angle: Remind your audience that the styles are current and trend-focused by mentioning their Los Angeles origins.
• •Weave in the Personal Touch: Regularly feature Sammi, the golden retriever, in social media posts to reinforce the brand's warm and personal feel. Mention the owner's passion for fashion.
• •Target Both Modern and Younger Women: Use inclusive language and showcase a variety of styles that appeal to a broad age range, as stated in the brand's mission.

Social Perception

Based on online mentions, Haven LaRae Boutique is perceived as a chic and stylish addition to the local shopping scene in Highland Village, Texas. It is often mentioned in directories and news articles highlighting local retail options. The boutique's description of its collection as 'upscale' and 'fashion-forward' appears to be consistent with how it is presented in local features. The narrative of relocating from the West Coast after 16 years in business adds a layer of experience and establishment to its reputation.

Copy Examples

• •LA's latest obsession just landed at Haven LaRae! ✨ From sun-drenched day dresses to city-chic nights, discover the pieces that will redefine your week. Come find your new favorite, we've been waiting for you! #ShopHavenLaRae #NewArrivals
• •The dress that does it all. Effortlessly stylish for your morning coffee run and endlessly elegant for your evening plans. Because beautiful clothes should be fun and versatile. #HavenLaRaeStyle #EffortlessChic
• •That Friday feeling, sponsored by fabulous new outfits. Whatever your weekend holds, we've got the look to match. Swing by and let's play dress-up! #TGIF #WeekendStyle #HavenLaRaeBoutique
• •Your personal style session awaits! Our doors (and hearts) are open. Come in for the fashion, stay for the friendly faces and a happy hello from our 'Employee of the Month,' Sammi! 🐾 #HighlandVillageTX #BoutiqueShopping
• •From the West Coast to the heart of Texas, our love for fashion has always been our compass. For over 16 years, we've been hand-picking unique, gorgeous, and fun pieces for women who love to express themselves. Come be a part of our story. #HavenLaRae