Tono de Marca

Aspirational, warm, and curated. The language is elegant and evocative, aiming to inspire customers to create a beautiful and intentional life.

Valores de Marca

• •The Celebration of Gathering
• •Curated Quality
• •Timeless & Enduring Style
• •Enhancing Everyday Life
• •Community Connection

Mejores Prácticas

• •Embrace Evocative Language: Use descriptive, sensory words that paint a picture, focusing on the feeling the product creates (e.g., 'heirloom-worthy' instead of 'high-quality').
• •Center the 'Why' Around Gathering: Connect products to the core value of hospitality and community, framing them as ways to make a home more welcoming for 'gathering, gifting and everyday living.'
• •Maintain a Warm and Personal Tone: Write as if offering thoughtful advice from a friend, using phrases like 'We hope you find' to foster a personal connection.
• •Use a Consistent 'Curated' Vocabulary: Reinforce the hand-picked nature of the collection with terms such as 'curated,' 'carefully selected,' and 'special touches'.
• •Align Visuals with Copy: Ensure that all photography and visual branding reflect the same warm, elegant, and slightly rustic aesthetic conveyed in the text, with soft lighting and styled yet lived-in settings.

Percepción Social

Perceived as a charming 'treasure' with a warm, inviting atmosphere, offering a high-quality, well-curated selection of home decor and gifts at various price points, backed by friendly and welcoming service.

Ejemplos de Copy

• •Gather them around a table that tells a story. Our new collection is crafted for lingering conversations and cherished moments. Each piece is designed to not just serve a meal, but to create a memory. Welcome timeless beauty to your gatherings. #HavenHausHome #GatheringPlace
• •The Art of Celebration. Curated essentials for a home filled with warmth, wonder, and welcome.
• •Cast a warm, elegant glow over your evenings. This handmade taper holder, with its intricately detailed oak leaves and acorns, brings a touch of heirloom charm to any surface. Finished in a stunning antique gold, it’s a timeless piece perfect for seasonal gatherings or adding a spark of beauty to your everyday.
• •Inside: Your Home, Dressed in Autumn's Finest
• •Your sanctuary awaits. After a day of giving to others, it’s time to pour back into yourself. Discover our curated self-care essentials—from calming candles to luxurious linens—and turn your home into the haven you deserve. Shop the collection today.