Tono de Marca

Irreverent, demanding, and playfully assertive.

Valores de Marca

• •Individuality
• •Self-expression
• •Prioritization of joy
• •Uniqueness
• •Creativity

Mejores Prácticas

• •Use Imperative Language: Start sentences with commands like "Stop," "Start," "Get," and "Wear." The brand name itself is a command, so the copy should reflect this authoritative playfulness.
• •Embrace Hyperbole and Sarcasm: Exaggerate the "danger" of not having fun. Frame the brand as the sole solution to a boring existence.
• •Keep it Short and Punchy: Use concise, confident statements. Avoid long, explanatory paragraphs. The tone is assertive and doesn't need to over-justify itself.
• •Create an "Us vs. Them" Mentality: Position the brand and its customers as a group that understands the importance of fun, in contrast to a dull, uninspired world.
• •Maintain a Confident, Not Aggressive, Stance: The "or else" is a playful threat, not a genuinely hostile one. The underlying message should always be rooted in the positive value of fun and self-expression.

Percepción Social

The brand is perceived positively by its target audience, who value the originality and unique vibe of the products. It is seen as a small, independent studio creating authentic and unique items, fostering a strong connection with its community.

Ejemplos de Copy

• •Instagram Post Caption (Apparel): "Your wardrobe is boring. We fixed it. This isn't a suggestion, it's a rescue mission. (Link in bio to stop being bland)."
• •Website Banner (Art Prints): "Your walls called. They're begging you to have fun, or else. Shop prints that don't suck."
• •Email Subject Line: "You look like you need more fun. We're here to help (or else)."
• •Facebook Ad Copy: "Stop scrolling. Start having fun. Our new collection of art and tees is an order, not an option. Click to comply."
• •Product Description (T-Shirt): "Wear this as a warning to others. Fun is mandatory. This tee is 100% cotton, 100% serious about not being serious, and pre-shrunk so your commitment to fun never fades."