Brand Tone

friendly, reassuring, and celebratory

Brand Values

• •Craftsmanship and Quality
• •Customer-Centricity and Personalization
• •Making Dreams a Reality
• •Empowerment

Best Practices

• •Always Use a Celebratory and Positive Tone: Frame every communication with the excitement and joy of a wedding. Use uplifting and encouraging language that makes the bride-to-be feel special and understood.
• •Highlight Customization and Personalization: Consistently mention the ability to create custom-sized and personalized gowns. This is a major selling point and a core brand value that should be present across all channels.
• •Incorporate User-Generated Content and Testimonials: Regularly share photos and reviews from real brides. This builds social proof and reinforces the brand's trustworthiness and the quality of its products.
• •Emphasize Quality and Craftsmanship: Use descriptive words that convey the quality of the materials and the care that goes into making each dress. Words like "handcrafted," "meticulously crafted," and "luxurious fabrics" align with the brand's value of excellence.
• •Maintain a Personal and Approachable Voice: Whether responding to comments or writing website copy, maintain a friendly and personal tone. Addressing the customer directly and signing off with a name (like "Olena" from the Etsy shop) can enhance this connection.

Social Perception

The general perception of Have Dress is overwhelmingly positive. Customers see the brand as a reliable and high-quality source for affordable, custom-made wedding and formal dresses. The ability to order a dress made to specific measurements online is a frequently praised aspect, with many customers expressing satisfaction with the fit and quality. The brand is perceived as communicative and trustworthy, with many positive reviews highlighting the excellent customer service and fast production times.

Copy Examples

• •Your dream dress is in the details. ✨ Introducing the 'Seraphina' gown, where timeless elegance meets modern romance. Handcrafted with delicate lace and a silhouette that celebrates you. Let us be a part of your forever. #HaveDressBridal #WeddingGown #BrideToBe
• •Uniquely you. Perfectly yours. At Have Dress, we believe your wedding gown should be as individual as your love story. From custom measurements to personalized details, we bring your vision to life. Create your one-of-a-kind dress with us today.
• •Still thinking about it? We know finding 'the one' is a big decision. Remember, our team is here to help with any questions about sizing, customization, or anything else. Your dream Have Dress is waiting for you.
• •Congratulations on your engagement! ✨ The journey to 'I do' starts with the perfect dress. Discover our collection of stunning, handcrafted wedding gowns made to your exact measurements. Because every bride deserves to feel breathtaking. Shop now.
• •Pinning your wedding dreams? Let's make them a reality. Our 'Eloise' short wedding dress is perfect for the modern bride. Fun, flirty, and flawlessly made. #WeddingInspo #ShortWeddingDress #ReceptionDress #HaveDress