Brand Tone

Informative & Educational, Community-Oriented & Engaging, Authoritative & Knowledgeable, Alert & Responsive, Passionate & Enthusiastic

Brand Values

• •Accuracy and Timeliness
• •Community Building
• •Knowledge Sharing and Public Awareness
• •Accessibility
• •Passion for Meteorology

Best Practices

• •Prioritize Clarity and Accuracy: Ensure all weather information is presented clearly, is easy to understand, and is based on the latest available data to maintain authority.
• •Encourage and Feature Community Contributions: Actively solicit user observations, photos, and questions in your copy. Highlight user-generated content to reinforce the community value.
• •Use Accessible Meteorological Language: While being scientific, explain technical terms simply or provide context, making complex weather topics approachable for a wider audience, thus enhancing educational value.
• •Be Prompt and Direct with Warnings: When issuing alerts for severe weather, use direct, unambiguous language that conveys urgency and provides actionable advice, building trust.
• •Inject Enthusiasm for Weather: Share fascinating weather facts, stunning visuals, and express a genuine passion for meteorology in your posts to resonate with the enthusiast base.

Social Perception

Dedicated Weather Resource for Turkey, Hub for Weather Enthusiasts, Credible Information Source, Interactive Platform

Copy Examples

• •Ankara expecting a cold snap? Get detailed hourly forecasts, model analyses, and expert insights on Hava Forum. Turkey's dedicated weather community.
• •Heavy rainfall advisory for the Aegean coast! Track the system in real-time, share your local impact, and stay safe with updates from Hava Forum.
• •Witnessed a stunning lenticular cloud today? Share your photos and discuss the science behind it with fellow weather lovers on Hava Forum!
• •Is it beach weather in Antalya or ski conditions in Uludağ? Find out on Hava Forum! Your go-to for regional Turkish forecasts and live weather talk.
• •Hava Forum: Since 2010, connecting Turkey with accurate weather information. Join the discussion, share your insights. What’s the sky saying in your city?