Brand Tone

empathetic, solution-oriented, and encouraging

Brand Values

• •Efficacy & Results
• •Empowerment
• •Customer-Centricity
• •Problem Solving
• •Authenticity/Personal Experience

Best Practices

• •Always Lead with Empathy: Start by acknowledging the customer's struggle or frustration with their skin. Use phrases that show understanding (e.g., "We know how frustrating...", "Tired of the endless cycle of...?"
• •Focus on Solutions and Hope, Not Just Problems: While acknowledging the problem is key, quickly pivot to how HAUTTIEF offers a solution and the positive outcome (clearer skin, confidence).
• •Maintain Carla's Voice (Where Appropriate): Incorporate the founder's story and personal experience, especially in social media and blog content, to maintain authenticity and relatability. Use "I" and "my journey" when speaking as Carla.
• •Use Clear, Encouraging, and Direct Language: Avoid overly technical jargon. Make tips easy to understand and implement. Use uplifting and hopeful words.
• •Show, Don't Just Tell (with Testimonials & Visuals): Consistently integrate before/after images, customer testimonials, and user-generated content (with permission) to provide tangible proof and reinforce the message of efficacy and community.

Social Perception

Helpful & Knowledgeable, Effective, Trustworthy, Community-Focused

Copy Examples

• •Instagram Post Caption: Tired of hiding your skin? I've been there. That's why I poured my heart into creating solutions that *actually* work. Let's uncover your confident glow together. ✨ Explore the HAUTTIEF method – link in bio! #SkinConfidence #AcneSolution #HauttiefJourney #RealResults
• •TikTok Video Intro (Spoken by Carla): Still battling those stubborn breakouts? I get it. After years of trying everything, I finally found what works – and I'm sharing it all with you. Here’s a simple tip that made a HUGE difference for my skin...
• •Website Homepage Banner: Your Journey to Clear, Confident Skin Starts Now. Discover Carla's personally developed HAUTTIEF-Program and finally say goodbye to frustrating skin days.
• •Email Subject Line: Struggling with [Specific Skin Concern, e.g., Blackheads]? Carla's Top Tip Inside!
• •Product Description Snippet (for Anti-Pimple Set): More than just skincare, this is your partner in reclaiming your skin's health. Developed from personal experience, our Anti-Pimple Set targets breakouts at the source, bringing you closer to the calm, clear skin you deserve.