Brand Tone

charming, sophisticated, and nurturing

Brand Values

• •Exemplary Customer Service
• •Quality and Style
• •Personalized Experience
• •Community and Tradition

Best Practices

• •Maintain a Warm and Welcoming Tone
• •Emphasize Quality and Exclusivity
• •Focus on Moments and Memories
• •Be Helpful and Informative
• •Ensure Consistency Across All Channels

Social Perception

Overwhelmingly positive, regarded as the 'best children's store in East Texas' for curated inventory and expertise, a go-to for high-quality baby gifts and special occasion outfits, with a dominant sentiment of trust and satisfaction and an A+ Better Business Bureau rating.

Copy Examples

• •Welcome the changing seasons with our latest collection of fall favorites. From cozy knits to picture-perfect plaids, we have everything your little one needs to stay stylish and warm. Explore the new arrivals and find the perfect outfit for your family's next adventure.
• •A little something special for your little someone. For a limited time, enjoy 20% off our handpicked selection of playtime essentials. Because every day is an occasion to remember.
• •Classic style for the modern child. Discover the timeless elegance of the new Feltman Brothers collection, perfect for creating cherished memories. Shop the collection and dress them in tradition.
• •Making spirits bright, one festive outfit at a time. From holiday parties to family gatherings, we've got the looks that will make this season unforgettable. DM us to help you find the perfect ensemble!
• •At Haute Totz, we believe in celebrating childhood with style and grace. Our carefully curated collections are chosen with your little ones in mind, ensuring quality, comfort, and a touch of elegance for every moment, from their first days to their first day of school.