Brand Tone

Artistic & Bold, Passionate, Innovative & Modern, Collaborative, Confident & Disruptive, Approachable Sophistication

Brand Values

• •Creativity & Design Excellence
• •Quality & Craftsmanship
• •Individuality & Self-Expression
• •Collaboration
• •Innovation
• •Woman-Owned Empowerment

Best Practices

• •Embrace Bold Language: Use active, confident, and evocative words. Don't shy away from terms like "disrupt," "bold," "statement," "visionary," and "artistry."
• •Highlight Collaboration & Artistry: Regularly feature artist collaborations and the stories behind the designs. Emphasize the unique, "conversation piece" aspect of the tiles.
• •Visually Driven Storytelling: Ensure copy always complements stunning visuals of the tiles in diverse applications. Let the product’s beauty speak, and use words to enhance its story and uniqueness.
• •Educate & Inspire: Share the Bauhaus inspiration and the "form meets function" philosophy. Provide tips and encouragement for customers to be bold in their own design choices, as seen on their TikTok.
• •Maintain an Empowered & Innovative Voice: Consistently reflect the brand's identity as a woman-owned, American company pushing creative boundaries in the tile industry.

Social Perception

Haustile is perceived as a high-end, design-focused brand that caters to individuals and professionals seeking unique, artistic, and statement-making tiles. They are seen as "collab queens," indicating a strong reputation for successful and creative partnerships within the design community. The association with trendy projects like the Trixie Motel and collaborations with popular designers boosts their image as being contemporary and fashionable. Their emphasis on American-made and being woman-owned likely resonates positively with consumers who value these attributes. The public interaction on platforms like TikTok suggests they aim to be seen as a source of inspiration and guidance for homeowners looking to personalize their spaces with bold designs.

Copy Examples

• •Headline: Beyond the Basic: Your Walls Are Waiting. Body: Ditch the mundane. Haustile delivers American-made porcelain tiles that turn any surface into a masterpiece. Explore collections born from bold artistry and fearless design. #Haustile #ArtisanTile #StatementPiece
• •Headline: Inspired by Bauhaus. Reimagined for You. Body: At Haustile, form, function, and fearless creativity collide. Discover tile that’s more than a finish—it’s a conversation. Let's build something beautiful. #BauhausInspired #ModernDesign #TileInnovation
• •Headline: Collab-Driven. Design-Forward. Uniquely Haustile. Body: We team up with visionary artists to bring you tiles you won't find anywhere else. Fuel your imagination and express your style with our latest exclusive collections. #HaustileCollabs #UniqueTiles #DesignerTiles
• •Headline: Make a Statement. From the Ground Up. Body: Why blend in when your home can stand out? Haustile’s porcelain tiles are crafted for bold expressions and lasting impressions. Find your perfect pattern today. #BoldDesign #PorcelainPerfection #HaustileHome
• •Headline: Woman-Owned. American-Made. Globally Inspired. Body: Haustile is disrupting the tile industry, one vibrant, artful piece at a time. Join us in celebrating design that dares to be different. #SupportWomanOwned #MadeInUSA #TileArt