Brand Tone

Friendly, authentic, relatable, spiritually uplifting.

Brand Values

• •Spiritual Well-being: Providing tools for healing, mindfulness, and spiritual growth.
• •Ethical Sourcing: Commitment to responsible and ethical practices.
• •Authenticity: Being genuine and true to the brand's values.

Best Practices

• •Maintain Visual & Verbal Cohesion: Ensure the language used in all communications mirrors the calm, authentic, and spiritually uplifting visual aesthetic of the brand.
• •Emphasize Ethical Sourcing: Transparently communicate the brand's commitment to ethical sourcing practices.
• •Use Playful and Relatable Language: Incorporate friendly and slightly informal language.
• •Showcase Spiritual Well-being: Highlight the brand's focus on tools for healing, mindfulness, and spiritual growth.
• •Build Trust: Consistently deliver on product quality, authenticity, and customer service.

Social Perception

A trustworthy source for ethically sourced spiritual products, recognized for transparency and strong values, building trust by aligning communications with the brand's visual aesthetic.

Copy Examples

• •Hygge Haus as if we peeped your Pinterest
• •Adorn her in the proper temple fashion
• •Discover tools for healing and mindfulness.
• •Ethically sourced crystals for your spiritual journey.
• •Curate your spiritual lifestyle with our products.