Brand Tone

Bold & Edgy, Empowering & Confident, Trendy & Fashion-Forward, Direct & Declarative

Brand Values

• •Self-Expression & Individuality
• •Connection
• •Evolution & Improvement
• •Boldness/Being "Savage"

Best Practices

• •Define Your Core "Savage" Persona: Create a clear persona document that all copywriters can refer to. This persona should embody the "bold," "empowering," and "edgy" characteristics.
• •Develop a Brand Lexicon: Identify keywords and phrases that align with the "Savage" tone (e.g., "unleash," "fierce," "bold," "statement," "own it," "rule-breaker," "edge"). Also, list words to avoid (e.g., "gentle," "subtle," "ordinary," "basic" - unless used ironically).
• •Prioritize Action-Oriented Language: Use strong verbs and direct address to create a sense of energy and empowerment. Make the copy feel active and confident, not passive.
• •Be Consistent Across All Channels: Ensure the tone used on the website (product descriptions, About Us) matches the tone on Instagram, TikTok, email marketing, and any customer service interactions. This creates a cohesive brand experience.
• •Listen and Adapt (but stay true to core values): Use social listening to understand how your target audience speaks and what resonates with them, but filter this through the established brand persona and values of individuality and connection.

Social Perception

The brand aspires to project an image of bold, empowering, and trendy fashion, the current social perception, particularly from paying customers of haussavage.com, is significantly marred by issues related to product quality, sizing, and the returns process.

Copy Examples

• •Headline: Unleash Your Inner Savage. Body: Tired of blending in? HAUS OF SAVAGE is for the rule-breakers, the trendsetters, the unapologetically bold. Shop looks that scream confidence.
• •Instagram Caption: Not just an outfit, it's a statement. Rock our latest [Product Name] and own every room you walk into. #HausOfSavage #SavageStyle #FearlessFashion
• •Product Description (for a distressed denim item): Deconstructed. Daring. Decidedly you. Our Destroyed Denim [Product Type] isn't just clothing; it's an attitude. Embrace the edge.
• •Email Subject: Ready to Turn Heads? Your Savage Style Awaits. Email Body Snippet: Life’s too short for boring clothes. Discover fierce new arrivals at HAUS OF SAVAGE and redefine your look.
• •TikTok Video Concept: Quick cuts of different individuals confidently wearing HAUS OF SAVAGE outfits in everyday urban settings. Text overlay: "Be You. Be Bold. Be Savage." Upbeat, edgy music.