Brand Tone

Aspirational and Empowering. It blends sophistication with a celebratory and confident voice, using elevated and chic language while remaining accessible and encouraging, positioning the brand as a facilitator of a glamorous and empowered lifestyle.

Brand Values

• •Empowerment
• •Inclusivity
• •Quality and Craftsmanship
• •Glamour and Style
• •Community

Best Practices

• •Lead with Empowerment: Frame all copy, from product descriptions to social media captions, around the core concept of empowerment. Use active, strong verbs and focus on how the garment makes the wearer feel—confident, beautiful, powerful—rather than just on the garment's features.
• •Use Elevated Vocabulary: Consistently employ words like "luxe," "sophisticated," "chic," "elegant," and "glamour" to reinforce the brand's premium positioning. This maintains the aspirational quality of the brand voice.
• •Emphasize the "Made in LA" Story: Mentioning that pieces are designed and crafted in Los Angeles adds a layer of quality, craftsmanship, and local pride. This detail enhances the brand's value perception.
• •Celebrate the Customer: In social media, actively celebrate customers by featuring their photos (with permission) and highlighting their special moments (birthdays, anniversaries). Frame this content around the brand's role in their celebration to build community and reinforce the brand's purpose.
• •Maintain Visual and Textual Harmony: Ensure the clean, modern, and glamorous visual identity on Instagram and Pinterest is matched by copy that is equally polished and sophisticated. Avoid overly casual slang, but embrace a confident and direct tone that resonates with a modern, style-conscious audience.

Social Perception

Haus of HillHeir is perceived as a go-to brand for celebratory and standout fashion pieces, seen as trendy, stylish, and particularly suited for special occasions. It is associated with bold, confident, and youthfully glamorous 'baddie' aesthetics and birthday outfits, with the 'DesignerTwins' adding a personal and aspirational element.

Copy Examples

• •Main character energy, activated. The Luxe Bubble Skirt isn’t just an outfit; it’s an entrance. Designed with a dramatic, playful silhouette and crafted for a perfect, comfortable fit. Because true luxury is feeling as incredible as you look. How will you style your statement? #HausofHillHeir #LuxeStyle #StatementSkirt #MadeinLA
• •The 'Midnight Aura' Maxi Dress. Own the evening in the Midnight Aura Maxi Dress. This isn't just a dress—it's a promise of confidence. Tailored in Los Angeles from our signature fluid satin, its sleek silhouette drapes elegantly, while the daring side slit offers a glimpse of modern glamour. Designed for the woman who is her own muse and dresses for an audience of one. Step into your power.
• •An invitation to your most confident self.
• •Your Birthday. Your Moment. A birthday isn't just a day, it's a statement. For the woman ready to celebrate her story, Haus of HillHeir offers the perfect look. Our size-inclusive, glamour-infused designs are made to make your moment unforgettable. Find your birthday outfit and shine on. #BirthdayGlam #CelebrateYou #HillHeirStyle
• •Beyond Fashion. Towards Empowerment. Welcome to the Haus.