Brand Tone

Refined & Curated, Understated & Elegant, Appreciative & Story-Driven, Warm & Inviting, Knowledgeable & Passionate

Brand Values

• •Quality & Durability
• •Craftsmanship & Authenticity
• •Enrichment of Daily Life
• •Thoughtful Curation
• •Connection
• •Timeless Design

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., "refined," "appreciative," "understated," "story-driven"), along with do's and don'ts and examples. Share this with anyone creating content.
• •Focus on "Why" Not Just "What": Instead of just describing product features, explain *why* this product was chosen, its origin, the maker's passion, or how it enhances life. This naturally brings out the story-driven and appreciative aspects.
• •Use Evocative but Clear Language: Choose words that convey quality, craftsmanship, and elegance (e.g., "handcrafted," "artisanal," "timeless," "considered," "enduring") but avoid overly obscure or pretentious jargon. Clarity is key for online sales.
• •Maintain Visual-Textual Harmony: Ensure the copy complements the clean, minimalist, and high-quality aesthetic of the product photography and website design. The words should feel like a natural extension of the visuals.
• •Read Aloud and Edit: Before publishing, read copy aloud to catch awkward phrasing or tones that don't align. Ensure it sounds like it's coming from a knowledgeable, passionate, and refined individual who genuinely cares about the products and the customer's experience.

Social Perception

High-Quality Purveyor, Stylish & Tasteful, Trustworthy, Niche & Specialised, Aspirational yet Accessible

Copy Examples

• •Begin your mornings with intention. This handcrafted ceramic mug, shaped by artisans in [Region/Style], offers more than just a vessel for your coffee; it’s a small, daily reminder of the beauty in slow living and lasting quality. Feel the subtle textures, a testament to its unique journey to your hands.
• •Elevate your culinary space with pieces designed to inspire and endure. Our kitchen collection brings together functional artistry and timeless materials, chosen to make every meal preparation a quiet joy. Discover tools that feel good in your hand and become trusted companions in your home.
• •Since 2002, HAUS has believed that the objects we surround ourselves with matter. Our Net Store extends this philosophy, bringing thoughtfully selected goods from dedicated makers to your doorstep. We seek out items that not only serve a purpose but also carry a story, ready to become part of yours.
• •Effortless elegance, woven to last. Introducing our latest arrival – a timeless linen shirt that softens with every wear, promising comfort and quiet sophistication through the seasons. Discover the simple luxury of natural fibers. #HAUSNetStore #TimelessFashion #LinenLove #CraftedToLast
• •Curated for Your Home & Life: New Arrivals at HAUS Net Store - Explore our latest collection, thoughtfully chosen to bring enduring style and quiet joy to your everyday moments. Each piece tells a story of craftsmanship and considered design.