Brand Tone

Edgy & Rebellious, Dark & Mystical, Empowering & Confident, Direct & Bold, Community-Oriented

Brand Values

• •Individuality & Self-Expression
• •Rejection of Dogma/Organized Religion
• •Positivity & Kindness (on their own terms)
• •Empowerment
• •Quality & Aesthetics

Best Practices

• •Develop a Brand Voice Guide: Document the specific vocabulary, sentence structure, and emotional intent that defines Haunt Blackcraft. Include "do's and don'ts" for language.
• •Embrace the Dark Aesthetic Visually and Verbally: Ensure copy always aligns with the gothic, occult, and rebellious imagery used. Use evocative and sensory language that paints a dark and empowering picture.
• •Speak Directly to Your Coven: Use language that resonates with the target audience's values of individuality, self-expression, and non-conformity. Foster a sense of community and understanding.
• •Balance Darkness with Empowerment: While the tone is dark and edgy, weave in messages of self-belief, strength, and creating one's own destiny, as stated in their values.
• •Maintain Authenticity: The brand's rebellious and anti-establishment stance should feel genuine. Avoid corporate jargon or overly polished language that could dilute its raw appeal. Stay true to the core message of kindness and positivity outside of organized religion.

Social Perception

Strong Niche Appeal, Authentic, More Than Just Clothing, Positive Experience (Haunted House), Empowering for some

Copy Examples

• •Unleash the shadows within. Our new [Product Name] tee isn't just fabric; it's a statement. Wear your rebellion. Create Your Own Future.
• •They call it darkness. We call it understanding. Embrace your unique path. #HauntBlackcraft #BelieveInYourself
• •Conjure your new look. Select artifacts now up to XX% off. The power to transform is in your hands.
• •Your Coven Awaits. New Arrivals Have Materialized.
• •Dare to tread where mortals fear? Haunt Blackcraft summons you to an evening of exquisite terror. Not for the faint of heart, or the blindly obedient.