Brand Tone

Empathetic & Caring, Supportive & Reassuring, Informative & Educational, Trustworthy & Gentle, Positive & Hopeful

Brand Values

• •Animal Welfare
• •Natural Solutions
• •Effectiveness
• •Owner Support
• •Trust & Transparency

Best Practices

• •Always Prioritize Empathy: Start by acknowledging the pet owner's concern and the pet's distress. Use phrases like \"We understand,\" \"It can be worrying when...,\" \"Help your companion feel...\"
• •Focus on Benefits, Not Just Features: Instead of just saying \"natural ingredients,\" explain \"provides gentle, natural relief without harsh chemicals, so you can feel confident in what you're giving your pet.\"
• •Use Reassuring and Positive Language: Frame solutions in a hopeful light. Words like \"soothe,\" \"calm,\" \"comfort,\" \"peace,\" \"harmony,\" and \"happy\" should be common. Avoid overly clinical or alarming language unless educating on the severity of untreated anxiety.
• •Maintain an Educational Stance: Regularly share tips, insights, and information about pet anxiety. This builds authority and reinforces the brand as a knowledgeable and supportive resource, not just a product seller.
• •Incorporate Social Proof Authentically: When using testimonials or reviews, let the customer's voice shine through. Use direct quotes (with permission) to maintain authenticity and build trust. Frame them by highlighting the problem the customer faced and the positive outcome achieved with Calinea.

Social Perception

Problem Solver, Specialized Expert, Caring Ally, Reliable Source

Copy Examples

• •Does your furry friend hide during thunderstorms or get stressed when you leave? You're not alone. Calinea offers a 100% natural way to soothe their anxiety and bring peace back to your home. Discover our calming diffuser today. #CalineaPets #AnxietyFreePets #HappyPets
• •Our Calinea™ Diffuser harnesses the power of natural pheromone analogues to create a serene environment for your cat or dog. Clinically proven to reduce signs of stress like excessive barking, scratching, or hiding. Gentle, drug-free, and easy to use for a calmer, happier companion.
• •Welcome to the Calinea family! We understand the challenges of living with an anxious pet, and we're here to help. Explore our resources, learn about natural calming solutions, and join a community of pet lovers dedicated to their companions' well-being. Your journey to a more peaceful pet starts here.
• •Watch a stressed kitty transform into a calm kitty! 😻 Our Calinea diffuser helps soothe anxiety naturally. Link in bio for purr-fect peace! #PetAnxiety #CalmCat #CalineaMagic #NaturalPetCare
• •5 Signs Your Dog Is Silently Suffering From Anxiety (And How Calinea Can Help Them Relax Naturally)