Brand Tone

Knowledgeable, Classic, and Welcoming

Brand Values

• •Quality & Craftsmanship
• •Customer Service & Expertise
• •Heritage & Timeless Style
• •Passion for Headwear
• •Atmosphere & Experience

Best Practices

• •Emphasize Expertise & Passion: Use language that conveys deep knowledge about hat styles, materials, and history. Share interesting facts or care tips.
• •Highlight Quality & Heritage: Consistently mention the craftsmanship, quality materials, and the legacy of the brands offered. Use terms like 'timeless,' 'classic,' 'heritage,' and 'handcrafted.'
• •Maintain a Welcoming & Service-Oriented Voice: Use inviting and helpful language. Phrases like 'we're here to help,' 'discover your perfect fit,' and 'visit our atmospheric store' reinforce this.
• •Focus on Style & Individuality: Frame hats as a way for customers to express their personal style and enhance their look, rather than just a functional item.
• •Be Authentic & Transparent: Clearly state product origins where relevant (e.g., 'Made in Italy,' 'American icon'). If there are unique aspects to the in-store experience (like the vinyl records), subtly weave them into the narrative to build authenticity.

Social Perception

Specialized & Niche Expert, High-Quality & Respected Brands, Good Reputation (among those aware), Stylish & Curated Selection, Local Gem

Copy Examples

• •Stetson: Crafting Legends Since 1865. Discover the new collection and wear a piece of history. Expertly fitted at Hattu Helsinki.
• •Step into a world of timeless style at Annankatu 12. Our passionate team is here to help you find the perfect hat to express your individuality. Experience the Hattu Helsinki difference. #HattuHelsinki #HelsinkiShopping #ClassicHats
• •The Borsalino Fedora: an icon of elegance. Handcrafted in Italy, this exquisite felt hat offers unparalleled quality and a sophisticated silhouette that never fades from style. Let our experts guide you to your perfect fit.
• •More than just a hat, it's a statement. At Hattu Helsinki, we curate a collection of the world's finest headwear, built to last and designed to impress. Visit us online or in our Punavuori boutique for a personalized consultation.
• •Find Your Signature Style: Expert Hat Advice from Hattu Helsinki