Brand Tone

Knowledgeable, Passionate, Quality-Conscious, Welcoming, Modern, Stylish, Sophisticated, Elegant

Brand Values

• •Quality
• •Personal Service
• •Passion for Headwear
• •Craftsmanship & Design
• •Timeless Style & Durability
• •Inspiration

Best Practices

• •Emphasize Expertise and Passion: Share the story of the founder's passion and the team's knowledge. Use language that conveys a deep appreciation for the craftsmanship and history of hats.
• •Highlight Quality and Curation: Consistently mention the high quality of materials, the careful selection of brands and artisan pieces, and the timeless nature of the designs.
• •Maintain a Welcoming and Personal Approach: Use inviting language. Address the customer directly and offer guidance. Reflect the "charming boutique" feel even in online communications.
• •Balance Classic and Modern: Showcase the range from timeless classics to contemporary trends, appealing to a broad audience while maintaining an air of sophistication.
• •Inspire Confidence: Position hats not just as functional items but as key elements of personal style and expression. Encourage customers to explore and find what makes them feel great.

Social Perception

A specialized, high-quality retailer offering a wide and stylish selection of hats. It's seen as a destination for hat lovers and those seeking to enhance their style with sophisticated headwear. The physical store is regarded as charming and offering personal service. High customer satisfaction.

Copy Examples

• •Headline: Find Your Signature. Discover a World of Headwear at Hatthyllan. Body: Step into our Malmö oasis or explore online. From timeless Stetsons to unique artisan designs, we’re passionate about helping you find the perfect hat to express your style. Quality craftsmanship and personal advice guaranteed.
• •Headline: More Than an Accessory. It’s a Statement. Body: At Hatthyllan, we believe a hat is the ultimate expression of individuality. Explore our curated collection of high-quality hats and accessories, handpicked for their style, durability, and the stories they tell. Let our experts guide you.
• •Headline: The Art of the Hat. The Passion of Hatthyllan. Body: Founded from a love of headwear, Hatthyllan Malmö brings you an exquisite selection of classic and contemporary hats. We partner with renowned brands and talented Swedish milliners to ensure every piece meets our high standards of quality and design.
• •Headline: Crowning Glory, Expertly Chosen. Body: Looking for that perfect finishing touch? Our knowledgeable team at Hatthyllan is dedicated to helping you navigate our diverse range – from dapper fedoras to elegant Panamas and cozy beanies. Experience the Hatthyllan difference in Malmö or online.
• •Headline: Quality You Can Feel, Style You’ll Love. For Years to Come. Body: We meticulously select each hat for its superior materials and timeless design, ensuring you invest in a piece you’ll cherish. Visit Hatthyllan and let us inspire your next favorite headwear.