Brand Tone

elegant, sophisticated, and aspirational

Brand Values

• •Quality Craftsmanship
• •Elegance and Style
• •Customer Celebration
• •Individuality and Expression
• •British Heritage

Best Practices

• •Develop a Brand Voice Chart
• •Focus on the 'Why'
• •Use Evocative and Descriptive Language
• •Maintain an Aspirational yet Accessible Feel
• •Be Consistent Across Platforms, Adapt for Nuance

Social Perception

a reputable and reliable source for high-quality occasion headwear

Copy Examples

• •Celebrate their special day in unforgettable style. Our [Hat Name] fascinator, handcrafted with delicate [Material e.g., silk petals and feather quills], adds the perfect touch of elegance to your wedding guest ensemble. Discover the collection and find your enchanting finish. #HatsByCressida #WeddingGuest #Occasionwear #HandmadeHat #BritishDesign
• •Ready for the thrill of the races? Make your mark with a show-stopping hat from Hats By Cressida. From bold statement pieces to elegantly understated designs, each creation is lovingly handmade in the UK to ensure you stand out from the crowd. Shop now and feel fabulous! #RoyalAscot #RaceDayFashion #StatementHat #FascinatorLove #UKMade
• •More than just a hat, it's a piece of art. At Hats By Cressida, every stitch, every curve, every embellishment is thoughtfully considered and meticulously crafted by hand in our UK studio. Experience the difference of true craftsmanship. #HandmadeLuxury #BritishMillinery #ArtisanMade #QualityMatters
• •*Subject:* Just Landed: Your New Season of Elegance Awaits! *Body Snippet:* Step into the new season with grace. The latest collection from Hats By Cressida has arrived, brimming with fresh designs, captivating colours, and the timeless sophistication you adore. Perfect for [Upcoming Event Type, e.g., spring weddings or summer soirées]. Explore what’s new...
• •How stunning does [Customer Tag if possible, or 'our lovely customer'] look in her Hats By Cressida piece at [Event]? 😍 We LOVE seeing you celebrate your special moments! Tag us @hats.by.cressida #HatsByCressidaInTheWild for a chance to be featured! #CustomerLove #EventStyle #FascinatorFun #WeddingVibes