Brand Tone

friendly, approachable, community-focused, and genuinely caring, with passion, playfulness, enthusiasm, and transparency

Brand Values

• •Community
• •Ethical Practices & Social Responsibility
• •Sustainability & Environmental Consciousness
• •Quality & Customer Service
• •Empowerment & Opportunity
• •Inclusivity

Best Practices

• •Develop a "Voice & Tone" Guide: Clearly document the brand's personality, key messaging points, preferred vocabulary (and words to avoid), and provide examples. This ensures anyone writing for the brand is aligned.
• •Focus on Storytelling: Share stories about community impact, sustainable practices, and the people involved (staff, farmers, community partners). This makes the values tangible and relatable.
• •Empower and Train Your Team: Ensure that all staff, especially those managing social media or customer interactions, understand and can embody the brand voice. Their authentic enthusiasm is a great asset.
• •Be Genuinely Engaging: Ask questions, respond to comments thoughtfully, and foster a sense of conversation. Reflect the "friendly and approachable" nature in all interactions.
• •Highlight the "Why": Consistently connect the products (coffee, food) back to the larger mission and values – whether it's supporting a Ugandan school, planting a tree, or fostering local community spirit. This reinforces the "good cup of coffee" in its fullest sense.

Social Perception

perceived very positively as a friendly, local coffee shop that serves good quality coffee and food, is community-involved and charitable, committed to sustainability, transparent, approachable, and relatable.

Copy Examples

• •Headline: Your Morning Coffee, Their Brighter Future. Body: At HatHats, every sip does a little good. From supporting our local Kent communities to empowering coffee farmers in Uganda, your daily brew is part of something bigger. Together, we can make a difference. #GoodCoffeeDoingGood #HatHatsCommunity
• •Headline: More Than Just a Latte. It's a Local Hug in a Mug. Body: Come on in! We’re brewing your favourite coffee, baked treats fresh from the oven, and that warm, fuzzy feeling of belonging. We’re your local HatHats, passionate about great coffee and even better company. See you soon? #YourLocalHatHats #KentCoffee
• •Headline: Sip Sustainably. ☕️🌍 Body: We’re on a mission to make every cup count – for you, and for our planet. From reducing waste with our circular initiatives to our "Latte becomes a LaTREE" project, choose a coffee that tastes good and does good. Learn more about our green journey on our website! #SustainableSips #CircularCoffee #HatHatsPlanet
• •Headline: Meet the Team Behind Your Brew! ✨ Body: Ever wonder who’s crafting your perfect flat white? Our vlogs take you behind the counter and into the heart of HatHats! We’re a bunch of coffee-loving folks dedicated to bringing you joy, one cup at a time. Check out our latest adventures on YouTube! [Link] #HatHatsTeam #CoffeePeople #BehindTheScenes
• •Headline: What Does "Together We Can" Mean to You? Body: For us, it's about building vibrant communities, supporting ethical practices, and making a positive impact with every coffee we serve. Share your thoughts in the comments below! 👇 #TogetherWeCan #CommunityCoffee #MakeADifference