Brand Tone

provocative, bold, seductive, and modern

Brand Values

• •Individuality and Self-Expression
• •Provocation and Daringness
• •Sensuality and Seduction
• •Modernity and Trend-Consciousness
• •Quality and Luxury
• •Contradiction and Contrast

Best Practices

• •Embrace the Dichotomy: Consistently play with the 'hate me' versus 'love me' tension. Use words that evoke strong reactions and a sense of daring.
• •Speak to the Senses with an Edge: When describing products, go beyond simple notes. Use evocative, slightly risqué language that hints at desire, power, and rebellion. Think 'velvet whisper of rebellion' or 'intoxicating clash of contrasts.'
• •Maintain an Unapologetic Confidence: The copy should never sound hesitant. Use declarative statements and a tone that assumes allure and impact. Avoid overly soft or clichéd romantic language.
• •Highlight Individuality and Provocation: Remind the audience that these products are for those who aren't afraid to stand out and challenge norms. Use phrases that empower self-expression.
• •Keep it Modern and Direct: Use contemporary language. Be direct and a little audacious, mirroring the 'cheeky' and 'rebellious' spirit of Generation Z that the brand targets.

Social Perception

The brand is recognized as a new entrant (launched in 2022) with a distinct, provocative identity, modern, rebellious, and Gen Z-focused appeal.

Copy Examples

• •They'll either hate you for it or be utterly obsessed. Our new fragrance doesn't do subtle. Dare to be remembered.
• •Forget sweet nothings. We're about a bold statement. Unleash your contradiction. Shop the scent that speaks volumes.
• •This isn't your mother's floral. This is the scent of rebellion, bottled. HATE ME LOVE ME. Your new signature addiction.
• •Warning: May cause infatuation, obsession, and an undeniable urge to get closer. Wear responsibly. Or don't.
• •Elegance with an edge. Seduction with a smirk. Experience the fragrance that’s as unapologetically bold as you are. What will it be? Hate me, or love me?