Brand Tone

Professional, Authoritative, Solution-Oriented

Brand Values

• •Excellence
• •Reliability
• •Quality
• •Customer Satisfaction/Partnership
• •Integrity and Trust
• •Responsibility and Accountability
• •Safety

Best Practices

• •Develop a Brand Voice Guide: Document the core attributes of the HATCON brand voice (Professional, Authoritative, Solution-Oriented, Reliable, Customer-Focused). Provide clear do's and don'ts for language, style, and terminology.
• •Prioritize Clarity and Precision: In the industrial sector, technical accuracy and clear communication are paramount. Avoid jargon where possible, but when necessary, ensure it's used correctly and understood by the target audience. Focus on tangible benefits and solutions.
• •Emphasize Expertise and Experience: Consistently weave in HATCON's long history, successful projects, and partnerships with leading global brands to reinforce authority and trustworthiness.
• •Maintain a Client-Centric Perspective: Frame messaging around solving customer problems and achieving their objectives. Use language that shows an understanding of their challenges and aspirations.
• •Ensure Consistency Across All Channels: Whether it's the website, a LinkedIn post, a sales brochure, or a technical data sheet, the core brand tone and values should be consistently reflected. Regular internal reviews and training can help maintain this consistency.

Social Perception

Established and Experienced, Reputable Supplier, B2B Focused, Regional Player

Copy Examples

• •HATCON: Decades of Expertise, Driving Industrial Excellence in Saudi Arabia. Since 1980, HATCON has been the trusted partner for leading industries, delivering premier equipment and innovative solutions. We power your progress with reliability and a commitment to quality.
• •Your Toughest Challenges, Our Proven Solutions. From advanced coating systems to robust industrial equipment, HATCON provides reliable answers to complex operational needs. Partner with us for efficiency, safety, and lasting performance.
• •Beyond Products: Building Sustainable Partnerships. At HATCON, we believe in more than just supply. We foster long-term relationships built on trust, integrity, and a shared vision for success. Experience the HATCON difference.
• •Uncompromising Quality for Demanding Environments. HATCON delivers world-renowned brands and meticulously curated solutions engineered to perform in the toughest industrial settings. Ensure operational integrity with our proven product lines.
• •Future-Proofing Your Operations with HATCON's Innovative Approach. Combining decades of experience with a forward-thinking mindset, HATCON offers cutting-edge solutions designed to optimize your processes and enhance productivity for years to come.