Brand Tone

Professional and Expert, Solution-Oriented, Customer-Driven, Established and Experienced, Quality and Reliability Focused

Brand Values

• •Excellence
• •Partnership
• •Customer Satisfaction
• •Quality and Reliability
• •Innovation
• •Safety
• •Honesty
• •Integrity
• •Trust
• •Respect
• •Responsibility
• •Accountability
• •Expertise and After-Sales Support

Best Practices

• •Prioritize Clarity and Precision: Given the technical nature of the products and the B2B audience, use clear, concise, and unambiguous language. Avoid jargon where possible, or explain it if necessary. Focus on specifications, benefits, and reliable performance.
• •Emphasize Expertise and Experience: Consistently weave in the company's long history, the expertise of its team, and its track record of success in serving key industries. Use phrases like 'decades of experience,' 'expertly engineered,' 'trusted by industry leaders.'
• •Maintain a Professional and Respectful Voice: The tone should always be formal and respectful, reflecting the serious nature of industrial operations and the value placed on client relationships. Avoid overly casual language, slang, or humor that might undermine credibility.
• •Focus on Solutions and Value: Frame product and service descriptions around how they solve customer problems, improve efficiency, ensure safety, or provide long-term value. Highlight the benefits of partnering with HATCON, such as reliability, innovation, and comprehensive support.
• •Ensure Consistency Across All Channels: Whether it's website copy, brochures, social media updates (especially LinkedIn), or sales communications, the tone and core messaging should remain consistent. Develop internal brand guidelines to help all content creators adhere to the established voice.

Social Perception

Industry Recognition as a significant player in the industrial solutions sector in Saudi Arabia and the GCC, B2B Focus, Limited Public Customer Reviews, Focus on Technical Solutions, Partnerships and Collaborations, Relatively low public profile outside of its specific industry.

Copy Examples

• •Headline: Uncompromising Quality for Demanding Industries. HATCON: Your Partner in Industrial Excellence Since 1980. Body: For over four decades, HATCON has delivered premier industrial equipment and expert services to the region's most critical sectors. We provide robust solutions engineered for reliability and performance. Trust our experience to optimize your operations.
• •Headline: Engineered Solutions. Enduring Performance. Body: At HATCON, we don't just supply equipment; we deliver comprehensive solutions. From advanced coating systems to heavy-duty material handling, our experts are dedicated to enhancing your productivity and ensuring long-term success. Partner with us for innovative and reliable industrial support.
• •Headline: Your Project's Success Starts with the Right Partner. HATCON: Expertise You Can Build On. Body: Navigating complex industrial challenges requires a partner with proven expertise. HATCON combines world-renowned brands with unparalleled regional knowledge and dedicated after-sales support to ensure your projects are completed efficiently and to the highest standards.
• •Headline: Driving Industrial Advancement Through Reliability and Innovation. Body: HATCON is committed to empowering industries with cutting-edge solutions and dependable service. Our four specialized divisions – Coating & Lining, Equipment, Architectural, and Abrasives – are equipped to meet your unique requirements with precision and expertise. Experience the HATCON standard.
• •Headline: More Than Industrial Supply. We Deliver Certainty. Body: In a world of variables, HATCON provides the certainty your operations demand. Our commitment to quality, safety, and customer satisfaction, backed by decades of experience, makes us the leading choice for industrial solutions in Saudi Arabia and the GCC.