Brand Tone

warm, appreciative, refined, and honest.

Brand Values

• •Craftsmanship
• •Authenticity
• •Ethical Production
• •Sustainability
• •Quality & Longevity
• •Unique Design
• •Family & Heritage

Best Practices

• •Always Weave in the 'Handcrafted' & 'Artisan' Story: Explicitly mention the handmade nature of the products and the skilled artisans behind them in product descriptions, social media posts, and marketing materials. This reinforces the core value.
• •Emphasize Natural Materials & Sustainability: Highlight the use of materials like rattan, Sheesham wood, and brass, and subtly mention the sustainable sourcing or traditional, eco-friendlier processes when relevant.
• •Use Warm, Evocative, and Respectful Language: Words like 'timeless,' 'heritage,' 'soulful,' 'meticulously crafted,' 'cherished,' and 'artistry' align with the brand. Avoid overly technical jargon or overly casual slang.
• •Maintain Visual-Verbal Cohesion: Ensure that the copy complements the elegant, warm, and slightly rustic aesthetic of the product photography. The words should paint a picture that matches the visuals.
• •Be Transparent and Authentic: Share insights into the design process, the artisans' stories (with their permission), and the brand's ethical commitments. This builds trust and resonates with the conscious consumer.

Social Perception

Positive for Quality and Uniqueness, Ethically Minded Choice, Aspirational Home Decor, Trustworthy, Niche Appeal

Copy Examples

• •Introducing the Anya Rattan Side Table. ✨ Drawn by hand in our UK studio and brought to life by our incredible artisans in India, each weave tells a story of generational skill. Crafted from sustainably sourced rattan, it’s more than furniture; it’s a piece of heritage for your home. #Hastshilp #EthicalHome #HandcraftedLuxury #RattanFurniture #ArtisanMade
• •Our solid Sheesham Wood Almirah embodies timeless elegance and enduring strength. Meticulously handcrafted by artisans in Northern India, the rich grains of the wood are a testament to its natural origin. Each cabinet is a unique piece, designed to not only store your treasures but to become a cherished heirloom, reflecting a legacy of traditional craftsmanship.
• •At Hastshilp, we believe in the soulful connection of handcrafted goods. Founded by Megan and Aadil, our journey is woven with a passion for natural materials and a deep respect for the artisans who transform them. We partner with families in India, ensuring fair wages and preserving the beautiful art of traditional craftsmanship for generations to come.
• •New Arrivals: Handcrafted Beauty, Ethically Made for Your Home Body Snippet: Discover our latest collection of handcrafted treasures, designed in the UK and ethically brought to life by our talented artisan partners in India. Each piece is a celebration of natural materials and timeless skill, ready to add warmth and character to your space.
• •The gentle curves of our Scalloped Rattan Mirror, a testament to the intricate art of Indian cane craftsmanship. Ethically produced and designed to bring a touch of artisanal elegance to your sanctuary. Tap to explore more from our Scalloped Collection. #HastshilpHome #ArtisanDecor #SustainableStyle #HandmadeMirror #BohoLuxe