Brand Tone

Friendly and Approachable, Passionate and Creative, Customer-Focused, Whimsical and Fun

Brand Values

• •Creativity and Artistic Expression
• •Quality
• •Customer Satisfaction
• •Originality
• •Joy and Connection

Best Practices

• •Embrace the Artist's Voice: Always write as if Laura Hashley (or a close, equally passionate representative) is speaking. Use "I" and "we" to create a personal connection, reflecting her direct involvement.
• •Keep it Positive and Enthusiastic: Use upbeat language, emojis where appropriate (especially on social media), and express genuine excitement about the art and products.
• •Highlight Creativity and Originality: Remind customers that the designs are unique and stem from an artist's passion and sketchbook. This reinforces the value beyond just a product.
• •Be Warm and Inviting: Use welcoming phrases, encourage interaction (questions, comments), and make customers feel like part of a friendly community.
• •Show Gratitude and Value Feedback: Regularly thank customers and express appreciation for their support and reviews. This reinforces the customer-focused value.

Social Perception

Positive and Trusted, Artistic and Unique, Small Business Charm

Copy Examples

• •Say hello to our newest little adventurer! ✨ This [describe pin, e.g., 'sleepy fox'] enamel pin, straight from Laura's sketchbook, is ready to add a touch of whimsy to your jacket or bag. We poured our hearts into this design and can't wait for you to love it too! Shop now and let the adventures begin! #hashleyart #enamelpin #newdesign
• •Ever wonder how a pin comes to life? 🎨 Sneak peek into Laura's digital canvas today! So much fun (and a little bit of magic) goes into every single design. What character would you love to see next? Let us know in the comments! 👇 #artistatwork #creativeprocess #hashleypins
• •Feeling so much love from all of you! 🥰 Seeing your photos and reading your kind reviews truly makes our day (and inspires more art!). A huge thank you to everyone who has supported Hashley Art. We wouldn't be here without our amazing customers! #customerlove #thankyou #smallbiz
• •Have a special idea in mind? Let Laura bring it to life! ✨ From custom pet portraits to unique character designs, we love creating one-of-a-kind art just for you. Get in touch for a friendly chat about your vision! #customart #illustration #laurahashleyart
• •Brighten your day with a little piece of art! 🎨 Hashley Art offers unique enamel pins, vibrant stickers, and charming gifts designed with passion by UK artist Laura Hashley. Discover your new favourite and support a small creative business! #hashleyart #uniquegifts #artistmade