Brand Tone

The brand tone is humorous, playful, fan-centric, appreciative, informal, and direct, leveraging the meme-worthy and comedic persona of Hasbulla.

Brand Values

• •Fandom and Community
• •Entertainment
• •Accessibility

Best Practices

• •Embrace the Meme Culture: Use language, hashtags, and references that are popular within the Hasbulla fan community. The tone should feel like it's coming from a fellow fan, not a faceless corporation.
• •Keep it Confident and Bold: The copy should reflect Hasbulla's public persona—confident, direct, and unapologetic. Use strong, active verbs and short, punchy sentences.
• •Focus on Fun and Humor: The primary goal of the product is to entertain. The copy should always lean into the humorous aspects of the designs and the character. Avoid overly corporate or technical jargon.
• •Use Visuals to Support the Tone: Ensure all product photography and social media imagery is as bold and humorous as the copy. High-quality images of the products in fun, everyday situations will enhance the brand's appeal.
• •Engage Like a Fan: If/when the brand establishes a social media presence, interact with comments and followers using the same playful and direct tone. Answer questions, but also participate in the jokes and celebrate the shared fandom.

Social Perception

The brand 'hasbik55' has a very low public profile; its perception is entirely absorbed by that of Hasbulla Magomedov. For fans, it's seen as a source of fun, novelty merchandise celebrating a favorite internet personality. For the general public, the brand is likely unknown. It operates in a crowded market of both official and unofficial fan merchandise, positioning itself as a provider of unique items like car air fresheners that may not be available from official sources.

Copy Examples

• •Your car called. It said it needs more charisma. Introducing the Hasbulla 'Business' Air Freshener. The only way to negotiate traffic. #hasbik #hasbulla #minikhabib
• •The King of Memes. Now the King of Your Commute. Shop our collection of hilarious Hasbulla car air fresheners and make every drive legendary.
• •Bored? So is Hasbulla. Here's a discount to cheer you both up.
• •Wear the legend. This 100% premium cotton tee is tough, iconic, and guaranteed to get noticed. It's not just a shirt; it's a statement. The Hasbulla statement. Available in sizes S-XXL.
• •Why settle for a boring car? Give it a champion's attitude. Our exclusive Hasbulla-themed merch brings the fight and the fun wherever you go. Shop the collection now and get 15% off your first order!