Brand Tone

friendly, resilient, community-oriented, and passionate (especially about "nerd culture"). They are transparent and grateful in their communications, especially evident during the crisis of the store flooding. There's also a hint of a playful and enthusiastic tone in their social media, particularly TikTok.

Brand Values

• •Community Focus
• •Resilience & Determination
• •Passion for Books & Nerd Culture
• •Customer Connection
• •Independence

Best Practices

• •Embrace "Nerd Culture" Authentically: Use language, references, and humor that resonate with fans of sci-fi, fantasy, gaming, and comics. Don't be afraid to be enthusiastic and knowledgeable.
• •Highlight Community Connection: Regularly acknowledge and thank the local community. Share stories of local events, customer interactions (with permission), and how the store contributes to Kent.
• •Maintain a Resilient and Optimistic Voice: Even when discussing challenges, frame them with a sense of determination and hope, emphasizing the support received and the path forward.
• •Be Approachable and Friendly: Use a conversational and welcoming style. Make customers feel like they're part of an inclusive club or family.
• •Showcase Product Passion: Convey genuine excitement about the books and other items sold. Share staff picks, highlight unique finds, and explain why certain genres or items are special.

Social Perception

Page Turner Books is perceived as a vital community hub and a beloved local institution. Customers and community members view it as more than just a bookstore; it's a "bastion of Downtown Kent" and a cherished "Third Place." The outpouring of support during their flooding crisis underscores this strong positive perception. They are seen as friendly, dedicated, and essential to the local literary and "nerd" scene.

Copy Examples

• •From a flood of challenges to a wave of community love, Page Turner Books is BACK! Come find your next adventure at our new home on First Ave. Your story continues with us!
• •Calling all adventurers, dreamers, and knowledge-seekers! Your portal to other worlds (and awesome collectibles) is open. What treasures will you unearth at Page Turner Books today?
• •More than just books, we're your Kent community hub for all things wonderfully nerdy. Thank you for being part of our Page Turner family. Let's write the next chapter together!
• •Spilled ink? Soggy pages? Nope! Our online shelves at hasberts.com were safe and dry! Your next favorite read is just a click away, delivered right to your Shire (or spaceship).
• •Fuel your imagination! Whether you're a seasoned RPG strategist or a curious newcomer to fantasy realms, Page Turner Books has the guides, tales, and treasures to ignite your passion.