Brand Tone

Friendly, Personable, and Community-Oriented

Brand Values

• •Community
• •Customer Happiness
• •Personal Connection
• •Integrity and Faith
• •Positive Vibes

Best Practices

• •Always Speak Like a Friend: Use conversational, warm, and approachable language. Address the customer directly with "you" and "your." Avoid overly formal or corporate jargon.
• •Lead with Positivity and Encouragement: Frame your copy around empowerment, happiness, and confidence. Focus on how the clothes will make the customer feel, not just how they look.
• •Incorporate the Community: Regularly mention the town, local events, and shared community experiences. This reinforces the brand's identity as a local hub and strengthens its bond with the target audience.
• •Let the Owner's Voice Shine Through: Continue to feature the owner, Lori, in posts and stories. Her personal passion is the brand's most authentic asset. Use "I" and "we" to maintain that personal connection.
• •Ask Questions and Encourage Interaction: End posts with questions to foster conversation and build a community online that mirrors the in-store experience. Make your social media a two-way street.

Social Perception

Harwell Designs is perceived as a beloved local institution rather than just a retail store. It's seen as a direct reflection of its owner's warm and community-driven personality. The brand is trusted and viewed as a positive force in its local area. Customers likely perceive it as a go-to spot for trendy, accessible fashion where they will receive personal attention and friendly service. The connection to local sports teams, like the Vilonia Eagles, further cements its role as a central part of the town's fabric.

Copy Examples

• •Hello, sunshine! ☀️ Get ready to turn heads in our new collection of vibrant summer dresses. Perfect for that weekend BBQ or a stroll downtown. We believe every body is beautiful and we can't wait to help you find the style that makes you smile! Come say hi and let's play dress-up! #HarwellDesigns #ViloniaAR #SummerStyle #BoutiqueFashion #ShopLocal
• •At Harwell Designs, we're more than just a boutique; we're your neighbors! Our passion is helping the amazing women of our community feel confident and happy in their own skin. From cozy loungewear to the perfect date-night top, we've got you covered. Stop by our store on Main St. in Vilonia—we'd love to meet you! #CommunityLove #ArkansasBoutique #FeelGoodFashion
• •Style that feels like home. At Harwell Designs, we're dedicated to bringing you fun, popular styles with a personal touch. Because helping you feel amazing is what we love to do.
• •Subject: A little box of happiness from Harwell's is waiting for you! Body: Hey friend! Just dropping in to share some of our favorite new pieces that are sure to put a smile on your face. We've hand-picked these styles with you in mind. Click to see what's new and remember—you deserve to feel fabulous!
• •Go Eagles! 🦅 Are you ready for Friday night lights? We are! We've got the best Vilonia Eagles gear to show your team spirit. From tees to headwraps, we'll help you cheer on our team in style. Let's show our pride, Vilonia! #ViloniaEagles #CommunitySpirit #HarwellDesigns #GoBigOrGoHome