Brand Tone

Elegant & Sophisticated, Aspirational & Inspiring, Sensory & Evocative, Warm & Inviting

Brand Values

• •Luxury & Quality
• •Well-being & Sanctuary
• •Transformation & Elevation
• •Aesthetic & Style
• •Customer Experience (Potentially)

Best Practices

• •Develop a Brand Voice Guide: Create a document detailing key tonal attributes (e.g., elegant, aspirational, sensory), preferred vocabulary (e.g., "sanctuary," "elevate," "exquisite"), and phrases to avoid. Share this with anyone creating content.
• •Focus on the "Why": Consistently link product features to the core brand promise of creating a sanctuary and elevating everyday life. Don't just describe a scent; describe the feeling or experience it evokes.
• •Maintain Visual-Textual Harmony: Ensure the copy's elegance and sophistication are mirrored in the brand's visual identity (photography, website design, packaging). The words and images should tell the same luxurious story.
• •Audience-Centric Language: While maintaining an elegant tone, ensure the language resonates with the target audience's aspirations for their homes and lifestyle. Use "you" and "your" to make it personal.
• •Review and Refine Regularly: Periodically audit all customer-facing copy (website, social media, emails, ads) to ensure it aligns with the defined brand tone. Adapt as the brand evolves, but maintain core consistency.

Social Perception

Direct social perception data (reviews, extensive public commentary) for the Harvyora home fragrance and decor line is limited in the provided search results. The brand's own social media channels (Instagram, Facebook for home fragrance) show engagement through likes and comments, suggesting an interested audience for this product line. The broader perception of 'Harvyora' is strongly tied to its plant business, which is generally positive, with customers praising plant quality, delivery, and customer service. It is unclear how much of this perception transfers to the newer home fragrance and decor line. The lack of distinct negative reviews for the fragrance line is a neutral indicator.

Copy Examples

• •Instagram Post (New Candle Launch): Introducing 'Midnight Bloom' – our latest artisanal candle. Let the enigmatic dance of night-flowering jasmine and rich sandalwood envelop your senses, transforming your evenings into moments of pure, luxurious serenity. ✨ Elevate your sanctuary. #HarvyoraHome #LuxuryScents #EveningRitual
• •Website Banner (Homepage): Harvyora: Where exquisite fragrances and elegant design converge to transform your house into a haven. Discover the art of luxurious living.
• •Facebook Ad (Reed Diffuser): Tired of the mundane? Awaken your space with Harvyora's Signature Reed Diffusers. Continuous, captivating aromas that whisper elegance and invite tranquility into every corner. Your journey to an elevated home starts here.
• •Product Description (Room Spray): Crafted for connoisseurs of fine living, our 'Coastal Breeze' Room Spray instantly revitalizes your atmosphere. A delicate mist imbued with notes of sea salt, crisp linen, and driftwood, it’s an invitation to breathe deeper and live beautifully. Your personal escape, bottled.
• •Email Subject Line (Seasonal Promotion): Indulge Your Senses: Curated Autumn Elegance from Harvyora