Brand Tone

professional, expert, and premium

Brand Values

• •Quality and Durability
• •Tradition and Authenticity
• •Wellness and Relaxation
• •Expertise and Innovation
• •Sustainability

Best Practices

• •Lead with Expertise and Heritage: Always connect the products back to Harvia's 75-year Finnish legacy. Use phrases like 'authentic Finnish craftsmanship,' 'pioneers in sauna technology,' and 'trusted by enthusiasts worldwide.'
• •Focus on Benefits, Not Just Features: Instead of only saying 'stainless steel construction,' write 'Durable stainless steel construction ensures years of reliable performance and timeless style.' Translate technical specifications into tangible benefits like relaxation, health, and escape.
• •Use Premium and Evocative Language: Employ words that evoke feelings of quality, relaxation, and luxury. Terms like 'sanctuary,' 'oasis,' 'unwind,' 'rejuvenate,' 'bespoke,' and 'meticulously crafted' align the brand with a high-end experience.
• •Maintain a Professional and Assured Tone: The brand is an expert, not a casual friend. The tone should be confident, knowledgeable, and helpful. Avoid overly casual slang or humor to maintain the premium positioning. Address the customer as someone who values quality and is making a considered purchase.
• •Be Transparent and Build Trust: While highlighting fast delivery and service, it is crucial to manage expectations. Given the negative feedback on this topic, ensure that any claims made in marketing copy are backed up by operational reality. Use copy to clearly explain processes, such as for shipping or handling inquiries, to reinforce the image of a professional and reliable partner.

Social Perception

As a Retailer (Harvia Shop): Customers generally perceive Harvia Shop as a source for high-quality, authentic Harvia products. Positive reviews frequently mention product quality and fast shipping. However, negative reviews point to significant issues, including delivery delays for items listed as in-stock and unresponsive customer service, which harms the perception of professionalism. As a Product Brand (Harvia): The Harvia brand itself is widely respected among sauna enthusiasts. It is seen as a reliable, high-quality manufacturer. While not always the cheapest, it's considered a good value for the performance and durability it offers. The brand is a go-to for both residential and commercial saunas. There is a strong association with Finnish quality and a genuine sauna experience.

Copy Examples

• •The Art of the Sauna, Perfected. For 75 years, Harvia has crafted the world's most authentic sauna experiences. As your official partner, we bring Finnish tradition and cutting-edge technology directly to your home. Explore our collection and build your sanctuary.
• •360° of Perfect Steam. The Harvia Cilindro isn't just a heater; it's the heart of your sauna. Its stunning pillar design holds a massive quantity of stones, delivering everything from a gentle, humid steam to a sharp, intense heat. Control your environment, define your relaxation.
• •Your Weekly Moment of Wellness Awaits. Escape the noise. Create a space where all that matters is the heat, the steam, and the silence. Our curated collection of Harvia heaters and accessories is the first step toward your personal wellness ritual. Plus, discover our expert tip for achieving the perfect *löyly* (steam).
• •From Finland, with tradition. Every Harvia heater is a promise of quality, durability, and the most authentic sauna experience possible. What does your dream sauna look like? #Harvia #SaunaLife #Wellness #FinnishSauna #HomeSpa
• •Invest in Rest. A Harvia sauna is more than a luxury—it's a long-term investment in your well-being. With unmatched durability and timeless design, it's a legacy of relaxation for your family. Shop our collection and enjoy free, professional consultation to find your perfect fit.