Brand Tone

Expert, Welcoming, and Community-Focused

Brand Values

• •Quality and Expertise
• •Customer-Centric Service
• •Community Support
• •Legacy and Trust

Best Practices

• •Lead with Expertise: Always frame advice and product information from a position of knowledge and experience. Use phrases like "Our experts recommend," "A tip from our designers," or "With years of experience, we've learned..."
• •Use Welcoming Language: Employ inviting and encouraging language. Swap corporate-speak for conversational phrases like "Come on in," "Let's chat about your project," or "We're here to help."
• •Highlight Community Impact: Regularly connect the business to the local community. Share stories about partnerships, spotlight other local businesses you work with, and reinforce the "shop local" message.
• •Show, Don't Just Tell: Instead of just saying you offer great service, use customer testimonials, before-and-after project photos, and "meet the team" features to demonstrate it.
• •Focus on Solutions, Not Just Products: Frame your copy around solving a customer's problem or helping them achieve a goal. Instead of "We sell Benjamin Moore paint," use "Achieve a flawless, durable finish with our collection of Benjamin Moore paints."

Social Perception

The public perception of Harvey’s Paint & Wallpaper Inc. is overwhelmingly positive. Customers view the store as an invaluable local resource, seen as positive, helpful, and trustworthy.

Copy Examples

• •From choosing the perfect shade to the final brushstroke, we're here to make your vision a reality. This stunning transformation was brought to life with Benjamin Moore's 'Hale Navy.' Our expert team helped the homeowners find a color that perfectly matched their light and style. What room will you transform next? #HarveysPaint #BenjaminMoore #HomeInspo #InteriorDesign #Etobicoke
• •Being part of the Etobicoke community since 1950 is a legacy we cherish. When you support Harvey's, you're not just buying paint—you're supporting local schools, programs, and the network of amazing contractors we proudly recommend. Thank you for helping us be a small business with a huge heart. #CommunityFirst #ShopLocalEtobicoke #HarveysPaint
• •More Than a Paint Store. We're Your Project Partner. With over 5 years of experience each, our staff is ready to help you with everything from color theory to product choice. Come in and chat with our designers today!
• •Your Vision. Our Expertise. Don't start your next paint project alone. The team at Harvey’s Paint & Wallpaper has the knowledge and premium products to ensure a beautiful result. Get personalized advice and discover the perfect Farrow & Ball or Benjamin Moore colours for your home. Visit us on Lake Shore Blvd W.
• •Thinking about a weekend project but have a question? From primer to finish, no question is too small! Drop your paint and wallpaper questions below and our experts will answer them all day.