Brand Tone

Aspirational & Inspiring, Expert & Knowledgeable, Helpful & Customer-Centric, Professional & Trustworthy, Approachable & Friendly

Brand Values

• •Better together
• •Own it
• •Keep Growing
• •Bring your best self
• •Quality
• •Service
• •Expertise
• •People & Customers
• •Integrity & Reliability
• •Innovation

Best Practices

• •Always Emphasize Solutions and Benefits: Focus on how the products and services solve customer problems (e.g., light control, privacy, style enhancement) rather than just listing features. Use "you" and "your" to make it customer-centric.
• •Maintain a Helpful and Guiding Voice: Position the brand as an expert partner. Use phrases like "We're here to help," "Let us guide you," "Our experts advise." Offer tips and advice freely through blogs and social media.
• •Showcase Expertise with Confidence, Not Arrogance: Highlight the 60+ years of experience, NZ manufacturing, and specialist knowledge in a way that builds trust and reassures customers of quality and reliability.
• •Use Inspirational and Aspirational Language (Especially for Visual Platforms): Words like "transform," "beautiful," "dream," "perfect," "stylish," and "sanctuary" can evoke emotion and connect with customers' desires for their homes. Pair with high-quality visuals.
• •Ensure Consistency Across All Channels, While Addressing Feedback: While the aspirational and expert tone should be consistent, it's crucial to also ensure that customer service interactions (especially when resolving issues) reflect the values of "owning it" and "customer-centricity." Acknowledge feedback (where appropriate and publicly if needed) and demonstrate a commitment to improvement. This builds authenticity.

Social Perception

Established & Known, Variable Customer Experience, Quality Perception, Modernizing Image, Trusted by some, frustration for others

Copy Examples

• •Headline: Transform Your Space, Effortlessly. Body: Dreaming of the perfect light-filled living room or a cozy, private bedroom? Our expert consultants are here to guide you. From stunning custom-made curtains to sleek, modern blinds, discover a world of possibilities with Harvey Furnishings. Book your free in-home consultation today and let's create a home you'll love. #HarveyFurnishings #NZHomeDecor #WindowStyling
• •Headline: Quality That Shines Through. Made in NZ, For You. Body: For over 60 years, we've been crafting beautiful, durable window furnishings right here in New Zealand. Our commitment to local manufacturing means superior quality control and designs tailored to Kiwi homes. Experience the Harvey Furnishings difference. #NZMade #QualityCraftsmanship #HomeInspo
• •Headline: Your Vision, Our Expertise. The Perfect Fit, Guaranteed. Body: Don't let measuring and choosing overwhelm you. Our free in-home consultation brings our showroom to your door. Our experts will measure, advise on the best fabrics and styles for your needs, and ensure a flawless fit. Beautiful windows are just a call away! #FreeConsultation #ExpertAdvice #CustomBlinds #CustomCurtains
• •Headline: From Drab to Fab! See the Harvey Furnishings Transformation. Body: (To accompany a before & after image/video) Witness the magic of new window furnishings! We helped [Customer Name/Family] in [Location] create their dream [Room Type] with our [Product Used]. Swipe to see the stunning result! Ready for your own home makeover? Link in bio. #HomeTransformation #BeforeAndAfter #InteriorDesignNZ
• •Headline: More Than Just Curtains. It's the Feeling of Home. Body: At Harvey Furnishings, we believe your home should be a sanctuary. The right window treatments do more than just filter light; they create ambiance, offer privacy, and reflect your personal style. Let us help you find that perfect finishing touch. Explore our range online or visit us in-store. #HarveyHome #CreatingSanctuary #NZInteriors