Brand Tone

Helpful and Expert, Customer-Centric and Supportive, Proudly New Zealand Owned and Operated, Modernizing and Innovative, Quality-Focused

Brand Values

• •Customer Focus
• •Quality and Expertise
• •Being Better Together
• •Ownership and Accountability
• •Continuous Growth
• •Authenticity and Inclusivity
• •New Zealand Made

Best Practices

• •Emphasize Solutions and Benefits: Focus copy on how Harvey Furnishings helps customers achieve their desired home aesthetic and solve their window furnishing challenges (e.g., "making their homes beautiful," "get exactly what they need").
• •Highlight Expertise and Guidance: Consistently reference the knowledge of consultants and the availability of personalized advice and services like free in-home consultations.
• •Maintain a Supportive and Approachable Voice: Use language that is welcoming, friendly, and helpful, reassuring customers that their queries are valued. Avoid overly technical jargon unless explained clearly.
• •Showcase "Proudly New Zealand": Where appropriate, weave in the brand's Kiwi heritage and commitment to local manufacturing, as this is a key differentiator and point of pride.
• •Be Authentic and Transparent: While highlighting strengths, ensure claims align with deliverable services. Address customer concerns proactively where possible in broader communications by reinforcing commitment to stated values like "Own it" and "creating amazing customer experiences".

Social Perception

Positive, Mixed (with some significant negatives), Long-Standing and Familiar, Seen as a Specialist

Copy Examples

• •Headline: Transform Your Space with Expert Guidance. Body: Dreaming of the perfect window furnishings? Our expert consultants are here to help, from in-home measurements to finding the ideal fabric. Let's make your home beautiful, together. Book your free consultation today!
• •Headline: Kiwi Homes, Dressed by the Best. Body: Proudly New Zealand made for over 60 years. Harvey Furnishings offers quality curtains, blinds, and shutters, crafted right here in NZ. Support local and style your home with confidence.
• •Headline: Your Vision, Our Expertise. Perfect Windows, Guaranteed. Body: Don’t leave your new look to chance. Our personalized in-home service ensures you get exactly what you need for a perfect fit and stunning results. Quality you can trust, service you’ll love.
• •Headline: From Ready-Made Chic to Custom Creations – We’ve Got You Covered. Body: Whether you need a quick style update with our ready-made range or a bespoke solution from our New Zealand workshop, find everything to express your style at Harvey Furnishings.
• •Headline: Making Beautiful Homes Easy. Body: At Harvey Furnishings, we believe creating a home you love should be a joy. Our friendly team offers expert advice and a wide selection, ensuring a seamless experience from first browse to final installation.