Brand Tone

Welcoming & Approachable, Knowledgeable & Passionate, Community-Oriented, Refined yet Unpretentious, Educational

Brand Values

• •Quality & Curation: Meticulously selecting unique wines and spirits that offer remarkable value and tell a story.
• •Community Building: Creating a space where wine lovers can connect, learn, and share experiences.
• •Customer Experience & Service: Providing outstanding service with a knowledgeable and helpful team dedicated to guiding customers.
• •Education & Discovery: Helping customers learn about wine, expand their palates, and discover new favorites.
• •Passion: A genuine love for wine and spirits and sharing that enthusiasm with others.
• •Sustainability: Focusing on sustainably grown wines.

Best Practices

• •Emphasize "We" and "Us": Use inclusive language that makes customers feel part of the Harvest Wine Market community. Instead of just stating facts, invite them into the experience (e.g., "We can't wait to taste with you," "Join us as we explore...").
• •Share the Story: Whether it's about a wine, a producer, or an event, weave in narratives. People connect with stories, and it reinforces the "curated" and "passionate" aspects of the brand.
• •Balance Expertise with Accessibility: Showcase knowledge without being intimidating. Explain wine terms simply, offer food pairing suggestions, and make recommendations approachable for all levels of wine drinkers.
• •Highlight Community & Connection: Regularly feature events, customer interactions (with permission), and staff to reinforce the "community hub" and "friendly neighborhood feel."
• •Consistent Visuals and Voice Across Platforms: Ensure that the warm, inviting, and slightly refined aesthetic seen on Instagram and the website is matched by the language used in all communications – from social media captions to email newsletters and in-store materials.

Social Perception

A high-quality, well-curated wine shop with a strong emphasis on unique and interesting selections. A friendly and welcoming place with knowledgeable staff who are passionate about wine and eager to help customers. A community-focused business that offers valuable experiences through tastings and educational events. A reliable source for discovering new wines and expanding one's understanding of them. A go-to spot in the Belle Meade area of Nashville for both everyday wines and special occasion bottles.

Copy Examples

• •Instagram Post (New Arrival): Just uncorked! ✨ This stunning, sustainably-grown Chenin Blanc from a small family vineyard in the Loire Valley has just arrived. Think notes of crisp apple, honey, and a hint of flint. Our team is already dreaming up a perfect pairing with goat cheese and fig. Come grab a bottle and let us tell you its story! #HarvestWineMarket #NashvilleWine #NewArrival #SustainablyFarmed #CheninBlanc #WineDiscovery
• •Facebook Event Promotion (Tasting): Sip, Savor, Socialize! 🍷 Join us this Sunday from 2-4 PM for our weekly Drop-In Tasting. This week, we're exploring hidden gems from emerging regions that deliver incredible value. No pretense, just great wine and good company. Bring a friend and let's discover your new favorite together! #HarvestNashville #WineTasting #CommunityHub #BelleMeadeTN #SundaySips
• •Website Banner (General): More Than a Wine Shop. Harvest Wine Market is your neighborhood destination for curated wines, spirits, and community. Explore our selection, join an event, or simply chat with our passionate team. Let's find your perfect bottle. [Link to Shop]
• •Email Blast (Wine Club): Unlock a World of Flavor with the Harvest Wine Club! 🍇 Each month, our experts hand-pick two exceptional bottles, complete with tasting notes and pairing ideas, designed to expand your palate. Plus, enjoy exclusive member perks like pick-up parties and 10% off all purchases, always! Ready for a wine adventure? [Link to Join Wine Club]
• •In-Store Signage (Staff Pick): Sarah's Pick of the Week! 'This vibrant Gamay is bursting with red fruit and a touch of spice – an absolute delight and so versatile with food! I love sharing wines that over-deliver for their price, and this is a true winner. Come ask me about it!' – Sarah, Wine Enthusiast. #StaffPick #HarvestRecommends #KnowledgeableTeam #GreatValueWine