Brand Tone

Hopeful & Encouraging, Compassionate & Supportive, Faith-Inspired, Community-Oriented, Purpose-Driven

Brand Values

• •Transformation & Rehabilitation
• •Faith & Spirituality
• •Community & Support
• •Hope & Second Chances
• •Dignity & Self-Discipline
• •Skills Development & Reintegration
• •Transparency & Accountability

Best Practices

• •Always Circle Back to the "Why": Every product description, social media post, or ad copy related to the store should connect the purchase to the overarching mission of Harvest House – helping young men recover and rebuild. Emphasize that sales are a means of support.
• •Use Hopeful and Empowering Language: Focus on positive outcomes, transformation, resilience, and the potential for a brighter future. Avoid overly clinical or dire language; instead, inspire and uplift.
• •Highlight the "Handmade" and "Skills Development" Angle: For relevant products, emphasize that they are crafted by program participants. This adds a layer of human connection and showcases the tangible skills being learned.
• •Maintain a Tone of Gratitude and Community: Thank customers for their support and frame their purchases as joining a community effort to make a difference. Acknowledge the role of supporters in the recovery journey.
• •Be Authentic and Transparent: Clearly state that it's a non-profit and proceeds support the ministry. If sharing stories (with permission), ensure they are genuine and respectful, reflecting the real experiences and triumphs of the men in the program.

Social Perception

Positive (as a charity), Supportive (for the store), Community Partner

Copy Examples

• •Headline: "Shop with Purpose. Change a Life." Body: "Every item in our store is more than just a product – it's a step towards recovery. 100% of proceeds from your purchase directly fund Harvest House Ottawa's life-changing addiction rehabilitation programs for young men. Wear our apparel, display our handcrafted goods, and share the story of hope." Call to Action: Shop Now & Support Their Journey
• •Headline: "Handcrafted Hope: Gifts that Give Back." Body: "Discover unique, handmade candles and woodcrafts, lovingly created by participants in our skills development program. Each piece tells a story of newfound purpose and the journey to a brighter future. Your purchase helps equip these men with valuable skills and supports their path to recovery." Call to Action: Explore Handmade Goods
• •Headline: "More Than a Hoodie. It's a Statement of Support." Body: "Our Harvest House apparel is a way to visibly stand with young men overcoming addiction. Each purchase helps provide essential services, from counseling to educational programs, empowering them to rebuild their lives. Wear your support proudly." Call to Action: Get Your Harvest House Gear
• •Headline: "Light Up a Life: Our Candles Support Recovery." Body: "Bring warmth to your home with our beautifully scented, handmade candles. Crafted with care, each candle sold helps ignite hope and fund vital addiction recovery services at Harvest House Ottawa. Shine a light on second chances." Call to Action: Choose Your Scent of Hope
• •Headline: "Your Purchase Powers Transformation." Body: "At Harvest House Ottawa, we believe in the power of change. Since 1979, we've helped young men find freedom from addiction. The Harvest House Store is your opportunity to be part of that transformation. Every dollar spent here helps provide a safe home, counseling, and skills training. Thank you for investing in their future." Call to Action: Make a Difference Today