Brand Tone

Innovative and Forward-Thinking, Professional yet Rebellious/Bold, Educational and Empowering, Passionate and Charismatic, Quality-Focused

Brand Values

• •Innovation & Creativity
• •Quality
• •Customer-Centricity (Dental Technician Focus)
• •Empowerment & Inspiration
• •Surprise & Delight
• •Integrity & Authenticity

Best Practices

• •Embrace "Refreshing Value": Every piece of copy should aim to offer something new, insightful, or a better way of doing things, reflecting the core purpose. Avoid generic statements; focus on the unique benefit Harvest provides.
• •Speak the Technician's Language (with a Hint of Rebellion): Use terminology that resonates with dental lab professionals but infuse it with the "no respect for the status quo" attitude. Acknowledge their challenges and position Harvest as the innovative solution.
• •Highlight Innovation & Quality in Tandem: Don't just say a product is new; explain *how* it’s innovative and how that innovation leads to superior quality and tangible benefits (e.g., "eliminates challenging cleanup," "achieve a brilliant finish...in seconds").
• •Inspire and Empower Through Education: Frame content not just as a sales pitch but as an opportunity to share knowledge and empower technicians to achieve better results. Use active, encouraging language.
• •Maintain Visual and Verbal Cohesion: Ensure that the bold, creative, and high-quality visual elements of the brand are matched by copy that is equally confident, clear, and forward-thinking. The "brand is like a person" concept from their identity page should guide this.

Social Perception

Innovative Leader, High-Quality Provider, Problem Solver, Respected by Industry Peers, Educational Resource

Copy Examples

• •Headline (Website/Ad): "Stop aMazing. Start Creating. Harvest Dental: Redefining the bench, one innovation at a time."
• •Social Media Post (Instagram/Facebook - accompanying a product video): "Tired of the same old grind? So are we. Our [Product Name] isn't just a new tool, it's a new way of thinking. Simplify your workflow, elevate your artistry, and dare to be different. Link in bio to see how. #HarvestDental #DentalTech #LabInnovation #NoStatusQuo"
• •Product Description Snippet (EasyGum®): "Forget complex layering and say hello to stunning gingival esthetics in minutes. EasyGum® isn't just efficient; it's your new partner in crafting lifelike smiles with creative freedom. Quality you can feel, results you’ll love."
• •Email Subject Line (for a webinar): "Exclusive Access: Master [New Technique/Product] & Transform Your Lab's Output with Harvest Dental!"
• •About Us Snippet (Website): "At Harvest Dental, we don't just manufacture dental products; we craft possibilities. Driven by a rebellious spirit and a passion for quality, we empower technicians to break boundaries and inspire the smiles of tomorrow."