Brand Tone

Authentic, passionate, educational, classic, timeless, approachable, and humble.

Brand Values

• •Dedication to Craft
• •Sharing and Inspiring
• •Heritage and Nature
• •Authenticity

Best Practices

• •Lead with Passion: Always frame the narrative around the love for the artistic process. Use words that convey dedication, emotion, and the joy of creation.
• •Tell the Story Behind the Art: Each piece has an inspiration. Briefly share what moved you to create it y be it a memory, a scene from nature, or a particular feeling. This reinforces authenticity.
• •Maintain an Educational and Generous Spirit: Continue to share tips, show the process, and answer questions. This builds community and trust, positioning the brand as a knowledgeable and generous authority.
• •Use Simple, Heartfelt Language: Avoid overly technical or corporate jargon. The tone is personal and approachable. Write as if you are speaking directly to an interested friend or student.
• •Let the Visuals and a Few Well-Chosen Words Suffice: The artwork is the hero. The copy should complement, not overpower it. Keep text concise and impactful, letting the quality of the painting speak for itself. Use hashtags that reflect the style and process, like #oilpainting, #realism, #artprocess, and #artistsoninstagram.

Social Perception

Highly skilled and genuine; viewed as a master of his craft; process videos are mesmerizing and educational, demystifying oil painting; respected for focus on traditional art; perceived as a premium, yet accessible, art brand offering a window into timeless fine art.

Copy Examples

• •Watch the journey of a blank canvas to a storm-tossed sea. Every brushstroke is a word, telling a story of nature's power and beauty. I hope 'Eye of the Storm' brings a piece of the ocean's timeless drama into your home.
• •From my studio to your space. This new collection of still life paintings is a celebration of simple beauty and the quiet moments. Each piece is a memory, a feeling, captured in oil.
• •I'm Harut, and I've held a paintbrush for as long as I can remember. From my homeland of Armenia to my studio here in America, my passion has always been to capture life on canvas. Thank you for joining me on this journey and for allowing me to share my world with you.
• •Want to learn how I build layers to create realistic light? My new full-length tutorial on painting seascapes is now live on YouTube. Grab your brushes and let's paint together. Link in bio!
• •Experience the texture and soul of an original oil painting. For a limited time, bring home the timeless beauty of the 'Armenia Collection' with 15% off all canvas prints. A piece of heritage, a moment of peace.