Brand Tone

Approachable and Friendly, Educational and Informative, Passionate and Purpose-Driven, Trustworthy and Authentic, Playful and Modern, Empathetic

Brand Values

• •Customer-Centricity
• •Efficacy and Results
• •Education
• •Authenticity and Transparency
• •Community Building
• •Quality Curation
• •Purpose ("Belleza & Propósito")

Best Practices

• •Embody "Ikigai" in Every Message: Consistently communicate the brand's core purpose – serving the customer's skin health and journey – to reinforce passion and customer-centricity.
• •Prioritize Education Over Hard Selling: Continue to provide genuinely helpful skincare advice, ingredient insights, and routine tips. This builds trust and establishes Harumi Global as a knowledgeable authority in K-beauty.
• •Maintain a Warm, Friendly, and Empathetic Voice: Use conversational language, appropriate emojis (especially on social media), and always address customers with understanding and genuine care in all communications, including DMs and review responses.
• •Champion Authenticity and Community: Regularly feature genuine customer testimonials, encourage and share User-Generated Content (UGC), and offer behind-the-scenes content to foster transparency and a strong sense of community.
• •Adapt Style to Platform, Keep Tone Consistent: While the core brand tone (friendly, educational, passionate, purposeful) must remain uniform, the *style* of communication should be adapted to the specific platform (e.g., playful on TikTok, visually driven on Instagram, in-depth on blogs/YouTube) to maximize engagement.

Social Perception

Highly Positive, Trusted K-Beauty Source, Knowledgeable and Supportive, Engaging and Modern

Copy Examples

• •Headline: Your Skin's Journey to Radiance Starts Here! ✨ Body: Feeling lost in the world of skincare? At Harumi Global, we believe finding the perfect K-beauty ritual should be joyful, not a puzzle. We're dedicated to understanding your skin's unique needs. Let's discover your #SkinIkigai together! CTA: Explore Our Curated K-Beauty Collection!
• •Headline: Unlock K-Beauty Secrets! Your Guide to a Healthy Glow. 🌿 Body: From the magic of Centella Asiatica to the perfect 10-step (or 3-step!) routine, we’ve got the answers. Harumi Global is your trusted partner in demystifying Korean skincare. Check out our blog for expert tips or chat with us for personalized advice! CTA: Get Your Free Skincare Consultation!
• •Headline: Real People, Real Glow-Ups! Join the Harumi Family. 😍 Body: "My sensitive skin has found its calm!" - Sofia R. We live for these moments! Seeing your transformations with the best of K-beauty fuels our passion. Your journey to happy skin is what drives us. CTA: Share Your #HarumiGlow Story & Tag Us!
• •Headline: Shhh... The Secret to That K-Drama Dewy Skin is Out! 😉 Body: Craving that plump, hydrated, "glass skin" look? It's all about layering a little K-beauty wisdom! Our carefully selected essences and serums are packed with powerhouse ingredients to nourish your skin from within. CTA: Discover Your Perfect Serum!
• •Headline: Beyond Beauty Products: Skincare with Heart & Purpose. 💖 Body: "Harumi Belleza & Propósito" isn't just a name; it's our promise. We're committed to bringing you authentic Korean skincare because we believe that nurturing your skin is an act of self-love. Serving your skin is truly our Ikigai. CTA: Experience Skincare with Purpose!