Brand Tone

Calm, Natural, Aspirational

Brand Values

• •Natural Wellness
• •Quality and Craftsmanship
• •Mindfulness and Self-Care
• •Simplicity

Best Practices

• •Use Sensory and Evocative Language: Instead of just listing ingredients, describe the experience—the aroma, the taste, the feeling it evokes (e.g., "warming," "soothing," "revitalizing").
• •Maintain a Calm and Gentle Voice: Avoid exclamation points, aggressive calls-to-action, or overly salesy language. Frame purchasing as an invitation to experience wellness, not just a transaction.
• •Emphasize "Natural" and "Artisanal": Consistently use keywords that reinforce your core values, such as "hand-blended," "natural ingredients," "small batch," and "crafted" to build a premium and trustworthy image.
• •Keep Visuals and Text Aligned: Ensure all copy is paired with the brand's signature minimalist, clean, and calming visuals. The words should match the picture's mood.
• •Educate, Don't Just Sell: Continue creating content like blog posts or social media carousels that explain the benefits of your ingredients. This builds authority and reinforces the brand's commitment to wellness over mere commerce.

Social Perception

The brand is perceived as a small, trusted entity by its direct customers, who value the product's quality, flavor, aroma, and neat packaging. The primary challenge is limited visibility and brand name similarity to unrelated businesses.

Copy Examples

• •Unwind your day, one sip at a time. Our Herbal Chill blend, with calming notes of lemongrass, is crafted to melt away tension and invite a moment of pure serenity. Your evening ritual awaits.
• •Fuel your wellness journey from the inside out. Harum teas are more than just a drink; they're a daily dose of nature's best. Discover our artisanal blends, rich in antioxidants and crafted for a balanced life.
• •Introducing 'Citrus Meadow.' A vibrant, sun-drenched blend of green tea and citrus peel designed to awaken your senses and energize your spirit. Experience the fresh taste of craftsmanship.
• •That feeling of calm you love is back in stock. Your favorite Harum blends are ready to bring more moments of peace to your week. Thank you for making our artisanal teas a part of your wellness routine.
• •From our hands to your cup. ✨ Natural herbs, crafted for calm. This is your sign to take a deep breath. #herbaltea #selfcare #mindfulness #teatime