Brand Tone

Supportive and Encouraging, Community-Oriented, Knowledgeable and Passionate, Reliable and Professional, Direct and Informative

Brand Values

• •Activity and Participation
• •Quality and Durability
• •Community Support
• •Accessibility
• •Ethical Practices
• •National Pride

Best Practices

• •Always Emphasize "Play On": Integrate this core message or variations of it to reinforce the brand's encouraging and active stance. This is their tagline.
• •Spotlight Community and Partnerships: Regularly feature stories, images, and collaborations with local schools, clubs, and teams to underscore the community-oriented value.
• •Focus on Quality and Durability Benefits: When describing products, explain how their quality and durability help athletes and active individuals achieve their goals, whether it's for training or competition.
• •Use Inclusive and Encouraging Language: Address a wide audience, from beginners and schoolchildren to professional athletes, making everyone feel capable and supported in their active pursuits.
• •Maintain a Passionate and Knowledgeable Voice: Write as if you are part of the sporting community, understanding the needs and aspirations of active New Zealanders. Let the expertise of the team shine through in helpful tips or product insights where appropriate.

Social Perception

A Comprehensive Supplier, A Supporter of NZ Sports, Reliable for Quality, Generally Good Customer Service, A Long-Standing NZ Brand

Copy Examples

• •Rain or shine, it's always a good time to #PlayOn! 🏐⚽️🏉 What's your favourite way to stay active with your community? Share your go-to sport below! Need to gear up? We've got everything from training cones to match-day balls. Link in bio! #HartSportNZ #NZSports #CommunityActive
• •Feel the difference with the new HART Fuse Netball! ✨ Engineered for superior grip and durability, it’s designed to keep up with your fast-paced game, from grassroots training to competitive matches. Ready to elevate your play? [Link to product] #HartNetball #NZNetball #QualityGear #PlayOn
• •Proud to partner with [Local Club/School Name]! At Hart Sport NZ, we believe in empowering every Kiwi to get active. Supporting our local communities and the next generation of athletes is at the heart of what we do. Here's to a great season of growth and sportsmanship! #HartSportCommunity #GrassrootsSport #NZActive
• •Your Team. Your Colours. Your Design. 🎨 Make your mark on the field with custom-designed balls, post pads, and more from Hart Sport NZ. Quality gear that shows off your unique team spirit. Get a quote today! [Link to Custom Design Page] #CustomSportsGear #TeamPride #HartSportCustom
• •Gear Up & Play On! Your Winter Sport Essentials Are Here 🏉❄️