Brand Tone

Empowering & Confident, Accessible & Approachable, Caring & Purpose-Driven, Practical & Reassuring, Friendly & Engaging

Brand Values

• •Affordable Luxury: Providing high-quality, beautiful jewelry at accessible price points.
• •Durability & Quality: Creating long-lasting pieces that can be worn every day without worry.
• •Empowerment: Helping women feel confident and shine.
• •Giving Back: Committing to social responsibility through charitable donations.
• •Customer-Centricity: Offering guarantees and focusing on creating pieces that fit seamlessly into their customers' lifestyles.

Best Practices

• •Always Empower: Use language that uplifts and inspires confidence. Focus on how the jewelry makes the wearer feel (e.g., "Feel radiant," "Embrace your sparkle").
• •Highlight Practical Benefits: Consistently mention "waterproof," "tarnish-free," and "everyday wear" to reassure customers of the jewelry's durability and value.
• •Maintain Approachability: Even when talking about "luxury," keep the tone friendly and relatable. Avoid overly exclusive or pretentious language. Emphasize the "affordable" aspect.
• •Infuse Purpose: Regularly weave in mentions of the "Hart For Giving" program to reinforce the brand's commitment to social responsibility and connect with customers on a deeper level.
• •Be Consistent Across Platforms: Ensure the tone, values, and key messages are uniform across the website, all social media channels, email marketing, and customer service interactions for a cohesive brand experience.

Social Perception

Customers seem to perceive Hartlyn Jewelry Co. as a brand that delivers on its promises of quality and durability at a fair price. The waterproof and tarnish-free aspects are highly appreciated. The "Shine on Purpose" slogan and the charitable giving aspect resonate positively with their audience, adding a layer of purpose to their purchases. The brand is seen as stylish and modern, offering pieces that are suitable for everyday wear and align with current trends. There's a sense of trust built through transparency about their materials (18K Gold PVD plating on stainless steel) and their lifetime anti-tarnish guarantee.

Copy Examples

• •✨ Shine Every Day, Worry-Free ✨ Spilled coffee? Caught in the rain? Hit the gym? Your Hartlyn pieces stay golden. Waterproof, tarnish-free, and designed for your real life. Shine on Purpose. #HartlynJewelry #EverydayLuxury
• •Luxury You Can Live In. Prices You’ll Love. We believe beautiful jewelry shouldn’t be saved for special occasions or break the bank. Discover our collection of durable, 18K gold-plated essentials designed to make you feel amazing, daily. Plus, every purchase gives back! #AffordableElegance #HartForGiving
• •Meet Your New Favorite Jewelry (That You’ll Never Have to Take Off!) From your morning shower to your evening plans, Hartlyn jewelry is made to keep up. Effortless, tarnish-resistant style that lets you shine, effortlessly. Explore the collection. #WaterproofJewelry #ShineOnPurpose
• •More Than Just Jewelry. It’s a Movement. With every Hartlyn piece, you’re not just getting lasting style, you’re supporting women’s charities through our Hart For Giving initiative. Look good, feel good, do good. #HartlynImpact #JewelryWithMeaning
• •The Secret to Effortless Style? Jewelry That Lasts. Tired of jewelry that fades or tarnishes? Our 18K gold-plated stainless steel pieces are built for beauty and durability. Backed by our lifetime anti-tarnish guarantee. Invest in shine that endures. #BuiltToShine #HartlynPromise