Brand Tone

Inspirational & Uplifting, Faith-Centered, Authentic & Relatable, Warm & Friendly, Comfort-Focused

Brand Values

• •Faith
• •Hope
• •Family
• •Intentional Living
• •Community
• •Comfort
• •Sharing & Evangelism

Best Practices

• •Always Lead with Faith and Hope: Ensure that the core message of faith, hope, and inspiration is woven into all communications, whether explicitly or implicitly. This is the brand's cornerstone.
• •Maintain Angela's Authentic Voice: The personal, relatable, and warm tone of Angela Hartshorn is a key asset. Copy should sound like it’s coming from a genuine friend sharing her faith, not a faceless corporation. Use "I" and "we" to foster connection.
• •Speak the Language of Your Community: Use language, phrases, and biblical allusions that resonate with a modern Christian audience. Understand their aspirations, challenges, and how they express their faith.
• •Balance Inspiration with Product: While the mission is paramount, remember the goal is also to sell products that facilitate that mission. Seamlessly connect the inspirational message to how the products can help wearers express their faith or find comfort.
• •Keep it Positive and Encouraging: The overall tone should be uplifting. Even when acknowledging life's challenges, the underlying message should be one of hope, resilience through faith, and the love of God. Avoid overly preachy or judgmental language; focus on invitation and encouragement.

Social Perception

Positive Affirmation, Community Connection, Seen as Genuine, Supportive of the Mission, Appreciation for Design & Quality

Copy Examples

• •Wrap yourself in more than just comfort – wrap yourself in His unwavering love. ✨ Our new [T-shirt Name] tee is designed to be a soft reminder of the steadfast hope we have in Him. Perfect for everyday wear, ready to spark conversations that matter. Shop the collection now and wear your faith boldly! #HartAndHorn #FaithBasedApparel #WearYourFaith #ChristianComfort
• •In a world that can often feel loud and chaotic, find your quiet strength in His presence. ☕ What’s one verse that’s bringing you peace this week? Share with our beautiful community below – let’s uplift each other! 👇 #HartAndHornCommunity #FaithJourney #IntentionalLiving #PeaceInHim #DailyDevotion
• •From a quiet whisper in my heart to a calling I couldn't ignore... Hart & Horn was born from a desire to share the incredible hope and boundless love I found in Jesus. Every design, every piece is prayed over, hoping it brings a little light to your day and opens a door to share His goodness. Thank you for being part of this journey. 🙏 - Angela #HartAndHornStory #FaithDriven #ModernChristian #SpreadingHope #Testimony
• •Subject: ✨ Cozy Up with Faith: New Arrivals + A Little Encouragement Inside! Snippet: Hello [Customer Name], find your new favorite faith reminder! Our latest collection of comfy tees and inspiring home goods has just landed, crafted to bring warmth to your home and heart. Plus, a special devotional thought just for you...
• •(Angela holding a cup of coffee, looking thoughtful, then smiles) Morning, friends! Just taking a quiet moment before the day rushes in. Sometimes it's in these still small moments that His voice is clearest, right? Whether you're heading to work, managing the beautiful chaos of family, or seeking His guidance today, remember you're loved and He's with you. Our 'Grace Upon Grace' sweatshirt is my go-to for days like these – a cozy reminder of His endless blessings. What helps you connect in the morning? #FaithAndFamily #MorningDevotion #ChristianLiving #HartAndHorn #TheAngelaHartshorn #GodsGrace