Brand Tone

Empowering, educational, and passionate. The language is confident and backed by research and expert collaboration, yet personal and relatable by sharing the founders' own parenting stories. It is also celebratory, highlighting the joy and power children find in their products.

Brand Values

• •Inclusivity and Gender Neutrality
• •Empowerment
• •Quality and Durability
• •Thoughtful Design
• •Redefining Strength

Best Practices

• •Lead with the 'Why': Always connect the product back to the core mission. Don't just sell a stroller; sell the idea of breaking down stereotypes and empowering children to be both strong and kind.
• •Use Empowering Language: Incorporate words like "hero," "power," "courage," "strength," and "confidence." Frame nurturing not as a soft skill, but as a powerful and heroic act.
• •Speak to the Conscious Parent: Address the parent directly as a partner in raising thoughtful, well-rounded children. Acknowledge their desire to move beyond outdated norms.
• •Highlight Quality and Durability: Consistently mention the premium materials and thoughtful design. Use phrases like "built to last," "award-winning design," and "expert-endorsed" to justify the premium positioning and build trust.
• •Tell Authentic Stories: Continue to share the founders' journey, customer testimonials, and real-life examples of kids interacting with the products. This personal approach makes the brand's mission more relatable and impactful.

Social Perception

Hart&Hero is perceived as a premium, mission-driven brand for progressive parents. Customers see the products as a valuable investment in their children's development, not just as toys. It is praised for creating high-quality, aesthetically pleasing items that stand out from the mass market. The brand is seen as a leader in the movement towards gender-neutral toys and is respected for its thoughtful approach and commitment to its values. Endorsements from parenting magazines and features in major publications further solidify this positive perception.

Copy Examples

• •Strength isn't just about being loud and fast. It's in the quiet moments of care. It's in the gentle hand that tucks a friend in. We're redefining the playground, one hero at a time. #HartAndHero #ThePowerInKind
• •Play Without Limits. For too long, toy aisles have told our kids who they should be. We believe they should decide for themselves. The award-winning Herotron is more than a stroller —it's a vehicle for imagination, empathy, and the hero within every child. Shop the collection that’s durable, disruptive, and designed for all kids.
• •Bedtime is the new adventure. Our Hello Hero Jammies are made from the softest organic cotton, perfect for sensitive skin and epic dreams. But they're more than just pajamas —they're a uniform for the everyday hero. Comfortable, empowering, and ready for any mission, from the dream world to the breakfast table.
• •It ’s Not Just Child ’s Play. At Hart&Hero, we believe the toys our children play with shape the people they become. That's why we created a collection to foster a world where compassion is a superpower. Where boys are encouraged to nurture and girls are encouraged to lead. Thank you for being part of a movement that celebrates kindness, courage, and the powerful hero in every child.
• •It's not just a stroller. It's a rocket. It's a rescue vehicle. It's whatever they can imagine. Play that pushes boundaries. The Herotron, designed for every hero's adventure. #GenderNeutralToys #ImaginativePlay #HartAndHero