Brand Tone

Warm and Inviting, Passionate and Artisanal, Personal and Authentic, Joyful and Celebratory

Brand Values

• •Quality and Craftsmanship
• •Family Heritage and Tradition
• •Passion for Chocolate
• •Customer Delight
• •Innovation and Creativity
• •Excellence in Presentation

Best Practices

• •Embrace Storytelling: Share the family heritage, the passion behind the creations, and the journey of the brand. This reinforces authenticity and personal connection.
• •Use Sensory and Emotive Language: Describe the taste, texture, and aroma of the chocolates in a way that evokes pleasure and joy (e.g., "heavenly," "delight," "melt").
• •Highlight Craftsmanship and Quality: Emphasize terms like "handcrafted," "artisanal," "fine ingredients," and "traditional techniques" to convey the dedication to quality.
• •Maintain a Warm and Personal Voice: Address the audience directly and use welcoming language. Incorporate the "joy" and "smile" aspects naturally.
• •Ensure Visuals and Text are Cohesive: The aesthetic of packaging and product presentation is a key strength. Ensure that the copy complements the visual elements, reinforcing the themes of elegance, care, and delight.

Social Perception

High-Quality and Delicious Products, Exceptional Presentation and Packaging, Reliable Service, Artisanal and Special, Joy-Inducing, Good Value

Copy Examples

• •Instagram Post Caption (New Product Launch): "From our hearts to yours ✨. Introducing our newest creation, born from generations of chocolate love and a sprinkle of modern magic. Unwrap a little piece of Bombay joy. #HarshChocolates #ArtisanalChocolate #HandcraftedWithLove #NewLaunch #ChocolateDreams"
• •Website Homepage Banner: "Harsh Chocolates: Crafting Sweet Memories Since 2001. Discover the taste of tradition, passion, and pure joy in every bite. Lovingly made in Bombay."
• •Facebook Ad (Festive Gifting): "This festive season, gift more than just chocolate – gift an experience. Our handcrafted delights, wrapped in signature style, are made to make hearts melt. Share the joy with Harsh Chocolates. #FestiveGifting #HarshChocolates #SpreadTheSmile #BombayChocolatier"
• •Product Description (Almond Rocks): "Our legendary Almond Rocks – a timeless classic perfected over two generations. Crunchy roasted almonds lovingly embraced by our signature chocolate. It’s not just a treat, it’s a tradition. Taste the passion. #AlmondRocks #SignatureClassic #HarshDelights"
• •Email Newsletter Subject Line (General Update): "A Little Bite of Happiness from Harsh Chocolates! ❤️"