Brand Tone

Playful and Humorous, Passionate and Enthusiastic, Bold and Adventurous, Authentic and Down-to-Earth, Slightly Irreverent

Brand Values

• •Quality and Flavor Innovation
• •Passion for Food
• •Authenticity and Simplicity
• •Community and Connection
• •Creativity and Fun
• •Versatility
• •Irish Roots

Best Practices

• •Embrace Imperfection and Authenticity: Don't be afraid of colloquialisms or a slightly informal, conversational style. It makes the brand more relatable and less corporate.
• •Inject Humor and Playfulness: Use witty wordplay, lighthearted observations, and a generally fun approach. Keep things from getting too serious.
• •Focus on Flavor and Experience: Use vivid, enthusiastic language to describe the taste sensations and the joy of eating the product.
• •Be Bold and Confident (with a wink): Highlight the unique and adventurous nature of the flavors. Encourage experimentation. The tone is confident in the product's deliciousness and uniqueness.
• •Tell the Story (and keep it real): Weave in elements of the brand's origin, the passion of the team, and the "happy accident" nature of its creation. This reinforces authenticity and creates a connection with the audience.

Social Perception

Cult Following, Uniquely Delicious, Versatile Product, Fun and Approachable Brand, High Quality, Worth the Price, More Than Just Peanut Butter

Copy Examples

• •Headline: Stop Toasting Boring. Unleash the Nut Butt. Body: Life's too short for bland spreads. Grab a jar of Harry's, get weird with it. Breakfast, lunch, dinner, midnight snack emergency? We got you. Sweet, salty, spicy, utterly brilliant. Go on, your tastebuds are begging ya.
• •Social Media Post: Warning: May cause extreme happiness and an uncontrollable urge to put it on everything. Our Smoked Paprika Nut Butter isn't just a spread, it's a culinary co-conspirator. What's the maddest thing you've slathered it on? Points for creativity! #HarrysNutButter #NotYourAverageNutButter #FlavorAdventure
• •Product Description (for Coco Buzz): Chocoholics, meet your new obsession. Peanuts, hazelnuts, cacao nibs, and a whisper of coffee magic. It’s the buzz you need, the flavour you crave, and the reason your spoon will mysteriously find its way into the jar. Again. And again. No judgment here.
• •Email Subject: Your toast called. It's feeling a bit vanilla. Email Body: Hey [Customer Name], Is your breakfast routine stuck in a rut? Fear not, Harry's is here to rescue your tastebuds! From the legendary Original (sweet, salty, spicy – oh my!) to our mind-blowingly good Hazelnut & Cacao, we make nut butter that’s anything but ordinary. Time to give your snacks the kick they deserve!
• •Ad Copy (Short & Punchy): Harry's Nut Butter: Seriously good. Not so serious. Slap it on toast. Dollop it on oats. Sneak it by the spoonful. (We won't tell).