Brand Tone

Knowledgeable & Authoritative, Authentic & Down-to-Earth, Friendly & Approachable, Value-Oriented (with a focus on quality), Nostalgic & Heritage-Proud, Slightly Quirky & Humorous

Brand Values

• •Quality: A strong emphasis on good quality, especially US-made hand tools.
• •Customer Service: A commitment to being accessible and helpful, with knowledgeable staff.
• •Heritage & Tradition: Pride in their long history as a family-owned Kansas City institution.
• •Value & Fairness: Offering good tools at fair prices, often through liquidation deals.
• •Community: Engaging with their local Kansas City customers and a broader online community of tool enthusiasts.
• •Adaptability & Innovation: Successfully transitioning a significant portion of their business online and embracing unique marketing like custom box art.
• •Transparency: Clearly stating the country of origin for their tools.

Best Practices

• •Embrace Your Heritage: Regularly weave in stories about the company's long history, family ownership, and Kansas City roots in your communications. This reinforces authenticity and tradition.
• •Show, Don't Just Tell, Expertise: Instead of just saying you're knowledgeable, demonstrate it. Create content (blog posts, videos, social media updates) that offers genuine advice, tool insights, or discusses industry news.
• •Keep it Human and Approachable: Use a conversational, friendly tone. Encourage direct interaction (phone calls, emails). Continue unique, personal touches like the box art program.
• •Highlight Value and Quality, Not Just Price: While deals are important, always tie them back to the quality of the tools, especially the American-made aspect. Reinforce the idea of 'good tools at fair prices.'
• •Be Genuinely Enthusiastic and a Bit Quirky: Let the passion for tools and the unique character of the store shine through. Don't be afraid to share interesting surplus finds or engage with customer's unique requests; it's part of what makes the brand memorable.

Social Perception

Trusted Institution, Hidden Gem / Treasure Trove, Knowledgeable & Old-School Charm, Supporter of Made in USA, Engaging & Unique, Respected by Enthusiasts

Copy Examples

• •Headline: Tools Forged in Tradition, Ready for Your Future. Body: Since 1933, Harry J. Epstein Co. has been Kansas City's home for quality tools that last. We're not just a store; we're a fourth-generation family legacy built on American-made quality and honest expertise. Find your next project's perfect partner with us.
• •Headline: Unleash Your Inner Craftsman. (And Maybe a Flying Dolphin.) Body: Looking for that specific tool? Or maybe a deal on top US brands? At Harry J. Epstein Co., discover a treasure trove of hand tools, surplus finds, and killer closeouts. Plus, ask about our legendary custom box art – your package might just become a masterpiece!
• •Headline: Real Tools. Real Knowledge. Real Value. Body: Tired of disposable tools? We stock quality you can feel, from brands you trust. Our family's been equipping Kansas City's pros and DIYers for nearly a century. Got a question? We actually pick up the phone.
• •Headline: More Than a Hardware Store – It's a Kansas City Original. Body: From historic downtown KC to workshops worldwide, Harry J. Epstein Co. delivers quality tools and a touch of quirky charm. Discover why generations have trusted us for their hardware needs. Shop online or visit our iconic store.
• •Headline: Your Project Deserves the Best. Your Wallet Deserves a Break. Body: At Harry J. Epstein Co., we hunt down the best liquidation deals on top-quality, often American-made, hand tools so you don't have to. Get the performance you need without the premium price tag.