Brand Tone

Heritage-focused, Quality-conscious, Classic & Timeless, Authentic & Genuine, Understated & Refined, Appreciative of Nature & Versatility

Brand Values

• •British Heritage & Craftsmanship
• •Quality & Durability
• •Timeless Style
• •Passion for Design & Detail
• •Connection to Lifestyle
• •Authenticity

Best Practices

• •Emphasize Heritage Authentically: Weave in the "British-made," "family legacy," and "craftsmanship" aspects naturally. Avoid making it sound like a history lesson; instead, show how it influences current quality and design.
• •Focus on Quality and Durability in Benefits: Instead of just saying "high-quality materials," explain what that means for the customer – "a knit that holds its shape season after season," "a coat that weathers the elements with you."
• •Use Evocative, Understated Language: Choose words that suggest sophistication, timelessness, and a connection to both refined urban life and the resilience of the countryside. Avoid overly trendy slang or hype. Words like "enduring," "classic," "refined," "genuine," "crafted" fit well.
• •Tell Stories, Don't Just List Features: Connect products to lifestyles and experiences. For example, "Our Explorer Shirt isn't just cotton; it's the companion for your weekend rambles and your trusted layer for city explorations."
• •Maintain a Consistent Voice Across All Channels: Whether it's website copy, product descriptions, or (future) social media, the tone should feel like it’s coming from the same knowledgeable, passionate, and slightly reserved British brand persona. Develop a simple style guide for reference.

Social Perception

A purveyor of high-quality, classic British attire.

Copy Examples

• •Headline: Harry Harvey London: Crafted for Life's Adventures, Rooted in British Tradition. Body: From the rolling hills of the countryside to the bustling city streets, our collections are designed with timeless style and enduring quality. Discover apparel that’s made to be lived in.
• •Product Description (Jacket): The [Jacket Name]: More than just a jacket, it's a companion. Woven from the finest British materials and inspired by our family's heritage in textile craftsmanship, it offers warmth, durability, and a classic silhouette that will serve you for years to come.
• •Social Media Post Idea (if active): Embracing the crisp air and open landscapes that inspire every Harry Harvey piece. Our dedication to quality British design means you’re investing in more than just clothing – you’re carrying a story. #HarryHarveyLondon #BritishHeritage #TimelessStyle #CountryLife
• •"Our Story" Snippet for an Ad: Generations of British craftsmanship are woven into the fabric of Harry Harvey London. We believe in quality that speaks for itself and style that endures. Experience the difference heritage makes.
• •Email Subject Line: Discover Enduring Style: The New Collection from Harry Harvey London. Email Body Preview: Inspired by the best of British country and city life, our latest arrivals offer unmatched quality and timeless design for your everyday.