Brand Tone

Professional & Authoritative, Passionate & Enthusiastic, Innovative & Performance-Oriented, Reliable & Trustworthy, Slightly Formal but Approachable

Brand Values

• •Quality & Craftsmanship
• •Innovation
• •Heritage & Experience
• •Performance
• •Precision
• •Player Focus & Community

Best Practices

• •Emphasize Expertise with Clarity: Use confident, knowledgeable language that reflects Harrows' status as an industry leader. Detail technical features but always tie them back to tangible player benefits (e.g., "strategically milled cuts for enhanced finger grip and consistent release").
• •Balance Heritage with Innovation: Regularly reference the brand's long history ("Since 1973," "decades of experience") to build trust, while simultaneously highlighting new technologies and product advancements to show forward momentum.
• •Spotlight Precision and Performance: The language should consistently revolve around accuracy, control, consistency, and achieving a player's best performance. Use strong action verbs and benefit-driven statements.
• •Maintain a Professional yet Enthusiastic Voice: While the core tone is professional, especially for product descriptions and announcements, allow for genuine enthusiasm for the sport and player achievements, particularly on social media. Avoid slang or overly casual language.
• •Visuals and Copy Congruence: Ensure that the accompanying imagery (sleek product shots, action photos of players) aligns with the professional, performance-driven, and innovative tone of the copy. The words and visuals should tell the same story.

Social Perception

Established Leader, Innovative, High Quality, Trusted, Professional Association, Good Value, Comprehensive Range

Copy Examples

• •Engineered for Champions Since 1973. Harrows Darts: The precision and quality trusted by generations of players. Feel the legacy in every throw. #HarrowsDarts #DartsLegacy #PrecisionEngineered
• •Unleash pinpoint accuracy. Our new [Product Name] darts feature revolutionary [Specific Technology] for unparalleled flight stability and grip. Elevate your game. #HarrowsInnovation #PerformanceDarts #NextLevelDarts
• •The choice of champions. [Player Name] trusts Harrows' [Specific Product, e.g., 'Savage 90% Tungsten'] darts to deliver match-winning performance. What's in your hand? #TeamHarrows #ProfessionalDarts #WinWithHarrows
• •Experience the ultimate in dart control with Harrows [Specific Product Line, e.g., 'Supergrip Ultra'] shafts. Designed for maximum grip and minimal deflection. Precision, perfected. #HarrowsTechnology #DartShafts #GameChanger
• •From the local league to the world stage, the passion for darts unites us. Harrows is proud to be part of your journey. Share your best game moment with #MyHarrowsStory! #DartsCommunity #LoveTheDarts