Brand Tone

Friendly, approachable, reassuring, and customer-centric.

Brand Values

• •Quality
• •Comfort & Style
• •Customer Satisfaction
• •Family-Oriented
• •Value/Accessibility

Best Practices

• •Maintain consistency across all channels: Ensure the language used on your website, social media, and email newsletters feels like it's coming from the same brand.
• •Share your passion for home comfort in your copywriting.
• •Use customer-centric language, focusing on the benefits to the customer rather than just product features.
• •Emphasize quality, comfort, and style in your messaging.
• •Highlight value and accessibility through mentions of great prices and free delivery.

Social Perception

A family-owned, Australian brand focused on providing high-quality home comfort and lifestyle essentials with a commitment to customer satisfaction.

Copy Examples

• •Welcome to the Harrogates family, where your home's comfort is our priority.
• •You deserve the ultimate comfort of our high-quality sheets.
• •Experience a pleasant and hassle-free shopping experience with our attentive customer service.
• •Transform your living spaces into havens of comfort, style, and functionality.
• •Enjoy free shipping Australia wide on great quality products at great prices.